ipl-logo

Lakme Mission Statement

816 Words4 Pages

Lakme is Indian cosmetic brand which is now owned by Hindustan Unilever limited run by CEO Anil Chopra .Lakme started 100% subsidiary of TATA OIL MILLS in 1952 , Our Prime Minister Jawaharlal Nehru was concerned that Inidan women were spending lot of money on foreign beauty products so they personally requested JRD TATA to manufacture them in India .
Lakme vision :
Lakme products touch the lives of over 2 billion people every day whether that 's through feeling great .
A clear direction :
The four pillars of vision set out the long term direction for the company :
Lakme work to create a better future every day
Lakme help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
Lakme will inspire people to take small everyday actions that can add up to a big difference for the world
COMPETITOR ANALYSIS
Competitors of Lakme like Revlon and Maybelline are competing at the upper-mass (premium) end cosmetics spectrum. Ranging of competitors from many multinational companies such as Revlon
Modi slugging out to chamber, Maybelline & Avon with the foremost part of the international brand sector as well as L’Oreal. Revlon holds the 80% of market share in the Premium range.
But, Lakme has a wide range of products and prices overall the market Leader in the color cosmetic.Estimated color cosmetics at Rs.340 crores currently. Lakme leads with sales of Rs 100 crores in market and Revlon sales of Rs 60 Crores of that.
Lakme

Show More
Related

  • Industrial Alliance Mission Statement

    252 Words  | 2 Pages

    For my work experience, I was placed at Industrial Alliance on West Broadway. Industrial Alliance is the fourth largest insurance company in Canada and plays a major role in the Canadian market as it serves three million people across the country. It has been helping Canadians with life and health insurance for 125 years. The business activities of Industrial Alliance include many company meetings, imaging, customer service calls, and bookkeeping. The company works hard as a team to provide a comprehensive variety of health insurance, savings and retirement plans.

    Read More

  • The 519 Mission Statement

    1221 Words  | 5 Pages

    Background The history of the 519 was first established as a community centre for the North Jarvis Community and was used as a space for gay youth in 1976 to conduct a program controlled by the community. Additionally, The 519 became a safe haven for LGBTQ groups during 1982 when Toronto police were conducting bathhouse raids throughout the city. During the 80’s and 90 's, the 519 opened a support group for gay people of colour and requesting benefits to same-sex spouses. The 519 has partnered with many organizations throughout the years such as Toronto District School Board to disclose positive knowledge about children with queer parents, also with the city of Toronto to make sure long-term care homes are LGBTQ friendly.

    Read More

  • Case Study: Ulta Salon, Cosmetics And Fragrance

    494 Words  | 2 Pages

    Ulta Salon, Cosmetics & Fragrance Overview Ulta Salon, Cosmetics & Fragrance, otherwise referred to as Ulta or Ulta Beauty, was founded in 1990 by Richard George. It broke into a tough industry at a time when prestige, mass and salon products were all sold through distinctive channels of each other. Ulta offers customers a unique and convenient place to get everything they need related to beauty (Ulta Beauty, 2016 p. 28). Ulta has been publicly traded on the NASDAQ Global Select Market since October 25, 2007, and today is one of the largest beauty retailers in the United States. As of January 30, 2016, the end of its fiscal 2015 year, Ulta Beauty operated 847 retail stores across the US, and has already continued its rapid expansion since then (Ulta Beauty, 2016.)

    Read More

  • University Of Tennessee Mission Statement

    1161 Words  | 5 Pages

    University of Tennessee Introduction According to the University of Tennessee’s mission statement, the university is to move forward the frontiers of human knowledge and enrich and evaluate the citizens of the state of Tennessee, the nation, and the world (2015). The University of Tennessee is research-based, land grant university found in Knoxville, Tennessee. Based on the Carnegie Classification, the University of Tennessee is a research university. Most undergraduates are full-time and transfer rates are low.

    Read More

  • Honorhealth Mission Statement

    1588 Words  | 7 Pages

    Creating Vision Organization’s Mission and Stakeholders The mission of HonorHealth hospitals states, ‘To improve the health and well-being of those we serve’ (HonorHealth, n.d.). The promise brand shows that HonorHealth is making healthy personal. HonorHealth has merged with several hospitals in the Phoenix area. The brand of promise will help unify mission’s common goal, and guide the deliverance on the promise every day (HonorHealth, n.d.).

    Read More

  • Lvmh Porter's Five Forces

    885 Words  | 4 Pages

    The activity of LVMH is mainly focused in luxury industry and its spectrum of products is divided into five generic fields: • Wines & Spirits • Fashion & Leather Goods • Perfumes & Cosmetics • Watches & Jewellery • Selective retailing According to the financial report of LVMH as of 2013, below are the revenues generated across the above mentioned fields. It can be observed that the Fashion and leather goods have consistently generated the maximum revenue for LVMH accounting to over 33%. Porters Five Forces Framework Fashion and leather goods have generated the most revenue for LVMH.

    Read More

  • Capsim Porter's Five Forces

    506 Words  | 3 Pages

    Porter’s Five Forces Porter’s Five Forces framework is to identify the level of competition within the industry and to determine the strengths or weaknesses which can utilise to strengthen the position. The framework consist of five elements: threat of entry, bargaining power of supplier, bargaining power of buyer, threat of substitutes and industry rivalry. Forces Analysis Implication Threat of new entrant Low Threat Diversified of product There are high demand of furniture and electrical appliance.

    Read More

  • EPA Mission Statement

    1009 Words  | 5 Pages

    Mission Statement: The United States Environmental Protection Agency (EPA) serves as a means to help protect the health of all Americans and their environment. In their efforts to do so the EPA 's purpose is to protect U.S. citizens from being exposed to possible health issues in all aspects of their lives, whether it be at home, school, or even work. These efforts are being made all over the U.S. to try and reduce external costs on U.S. citizens, by using the best info available to the EPA about health risks. Not only is the EPA advocating for the protection of the environment, but U.S. policies are having a larger presence of reforms that concern every aspect of the environment, ranging from natural resources to energy and transportation.

    Read More

  • Animal Testing In The Cosmetics Industry: A Case Study

    1142 Words  | 5 Pages

    Its revenue was US$11.824 billion by the year of 2017. (Elcompanies.com, 2016) Estée Lauder is the parent company of many well known subsidiaries such as Bobbi Brown, La Mer, Clinique and Origins. (Elcompanies.com, 2018a) A statement was found on its website which stated: "The Estée Lauder Companies does not test on animals and we never ask others to do so on our behalf.

    Read More

  • Makeup Advertising Analysis

    753 Words  | 4 Pages

    In many peoples’ lives makeup is step in their daily routine. Many people use makeup to boost their confidence and enhance their natural beauty. However, many makeup advertisements place an emphasis on people looking their best in order to sell products, which isn’t necessarily bad. Covergirl and Revlon are two makeup brands that use many tactics to appeal to consumers

    Read More

  • L Oreal Triple Bottom Line

    746 Words  | 3 Pages

    Currently, many companies have tried to become more sustainable in terms of the TBL. However, this report will identify the clearly observable of the triple bottom line in L’Oréal company. Background L’Oréal is the largest cosmetics company in France because it has a reputation regarding cosmetics, perfumes, hair products and skin cares. As stated by L 'Oréal (2016), in 1909, L’Oréal was founded by Eugène Schueller, a French pharmacist, innovated a hair dye formula which then later on it has become the number one cosmetic group in the world nowadays.

    Read More

  • Loreal Pestel Analysis

    1016 Words  | 5 Pages

    Kiehl 's: It has positioned itself as a skin care place based in natural ingredients. With growing demand from natural products all over the world, this pharmacy can strengthen itself by laying stress on its ‘heritage’ and use of ‘natural ingredients.’ Having penetrated well enough, it would probably focus on product development and develop more products that deliver values such as heritage and natural cure. b. Lancôme:

    Read More

  • Case Study: Jo Malone Company

    1532 Words  | 7 Pages

    4.2.1 JO MALONE 4.2.1.1 Strategy Jo Malone Company takes its name from the brand creator. Jo Malone was a stylist that wanted to give a special present to her VIP clients, creating a special bath oil with natural ingredients like nutmeg and Ginger. (Gordo, 2013) Jo Malone London was created to celebrate British style with unexpected fragrances and the elegant art of gift giving.

    Read More

  • Tesla Motivation And Motivation

    821 Words  | 4 Pages

    Organisations have long struggled to retain employees without pouring in too many resources into incentives, however there are many other factors that influence the motivation for an employee to work for an organisation. The following factors are very important to retaining employees: ➔ Vision and Mission: Each organisation has a vision set by its leaders, a ground basis on which it stands for. This vision is the key for driving innovation, research and development for the company. Vision is also the driving force and motivation for its employees, to push their limits and to outperform the competition.

    Read More

  • Case Study: The Globalization Of LVMH

    769 Words  | 4 Pages

    1. Case Topic: The Globalization of LVMH In 1987, Louis Vuitton and Moet Hennessy decided to combine together to create a company called LVMH. It is a French multinational firm located in Paris and is regarded as the pioneer of luxurious goods corporation worldwide. LVMH Group has 5 main areas in which they are very lively, namely Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective retailing.

    Read More

More about Lakme Mission Statement

Open Document