Lamarca Rhetorical Analysis Essay

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Rhetorical Analysis An ad that takes up less than half of a page, boxed off by a white boarder, letting the viewer almost see the other side of the page. The only thing blocking this is a photo of three young women dressed up for a tea party. It is an ad for the Lamarca Prosecco, a brand that sells sparkling wine (Prosecco). Lamarca is a company that uses the need for affiliation and prominence to market their sparkling wine. The ad has two blurbs of text, one at the top, the other at the bottom. At the top in a minimalist modern looking font, in all capital letters it says, “MAKE EVERYDAY SPARKLE”. The text at the bottom is the brand and drink name. This is in a different font, one that looks older and coveys that Lamarca is an old company, even though it might not be. Below this Prosecco is in the same font, but is smaller with more space between the letters. The ads photo style is an interesting one, but one ultimately makes sense. This photo has the bizarre mash up of being almost completely unsaturated except for a pastel blue color. The photo also includes enough…show more content…
This could be accounted for because of ELLE’s advertisements being fashion and makeup brands, so Prosecco needed to fit in with the magazines fashionable-chic aesthetic. What interested me more in their product was Lamarca description of Prosecco in their website, “Prosecco is one of the best with aromas of fresh citrus, honey and white flowers. The palate is fresh and clean, with flavors of ripe lemon, green apple and grapefruit framed by mineral undertones”. I have a long-standing disgust of wine, but that description makes my mouth water. But to someone who enjoys wine that description could be a massive selling point. So overall is this advertisement effective? I would argue yes, the ad is appealing to people who drink causally or just to get drunk, so long as they don’t have an aversion to
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