ipl-logo

Lance Armstrong Ethos Pathos Logos

993 Words4 Pages

Historically, Nike Incorporated has targeted competitive athletes, weekend warriors, and people interested in an athletic lifestyle in its advertisements. Since it has an eclectic and broad audience, it has chosen to employ world renowned competitive athletes, such as Lance Armstrong, to market its clothing, athletic shoes, and other gear to everyone from the most competitive of athletes to those who do not exercise, but are interested in the athletic lifestyle. In the advertisement I chose, Lance Armstrong is focused prominently along rhetoric emphasizing that Nike represents athletic excellence and unmatched successes. Through the use of concise wording, potent pathos, effective ethos, a focus on the positive, contrasting colors that connect to Armstrong’s Foundation, and careful logo design, the advertisement is rhetorically successful in all regards. The use of Lance …show more content…

Since the high profile athlete, a fan favorite, is not placed below the Nike name and logo, the advertisement offers a sense of honor. It hints that Lance Armstrong endorses Nike and supports the company, but is not taken for granted by the company. It shows the company giving him the respect that he, in the minds of many, deserves, which reassures viewers that Nike will respect them and offer customers the quality service that they deserve. The target audience will also conclude that Nike is the product that the best athletes in the world, like Armstrong, use and thus a product they should use. Furthermore, by not making the logo more prominent, the advertisement seems more like a factual news photo showcasing Lance Armstrong’s support of the brand instead of a piece of marketing. This further appeals to the desire of people to be like those who have exceled, by suggesting that he is using Nike for its inherent features, not due to advertising revenue from the

Show More
Related

  • Abby Wambach's Argument

    1387 Words  | 6 Pages

    Every generation has that “one athlete” that defies all boundaries and expectations of their respected sport. The player that you pass down stories about to your children, grandchildren, and even great-grandchildren. The player that you appreciate how privileged you were to be able to watch them play day in and day out and grow with them throughout their careers. For most, these athletes have redefined every facet of the sport they associate with, and for millions of soccer fans around the world, Abby Wambach is the person that has become that athlete. Recently in the light of Wambach announcing her retirement from international soccer, Gatorade released a commercial that was felt around the world by millions.

    Read More

  • American Ethos Pathos Logos

    653 Words  | 3 Pages

    The speech, “ABOARD THE USS ABRAHAM LINCOLN(CNN)...” by President George W. Bush informs Americans are protected and America can handle any conflicts in American since America won the war on terror. The current tone and status of America are confident because Bush causes Americans feel confident. The three rhetorical choices that Bush uses throughout his speech is pathos, anaphora and parallel structure to convince Americans are safe. Bush proves America is winning the war on terror and attempts to convince Americans are safe through the use of pathos which causes Americans feel safer. Bush uses pathos in paragraph 7 by stating, “ When Iraq civilians looked into the faces of our service men and women, they saw strength and kindness and good

    Read More

  • Ethos Pathos Logos In Blade Runner

    666 Words  | 3 Pages

    The creative piece presented was written to respond to major themes developed in the film Blade Runner (1982). One of these themes presented is the moral issue regarding the creation of synthetic humans. To address this the topic question “The real or synthetic: do we even care?” was utilised. This theme is continuously prevalent in the film as the Replicant protagonists’ fight a profound battle to establish themselves as more than slaves for mankind, as it is “Quite an experience to live in fear, isn't it?

    Read More

  • What Is Tiger Wood Impact On Nike's Sales

    148 Words  | 1 Pages

    The studies were about Tiger Wood’s impact on Nike’s sales and how the celebrity endorsement affects the consumer’s utility during the endorsement period. For example, the statistical data demonstrated that Nike earned approximately $176 million in extra revenue during Tiger Woods’ endorsement period. Especially, Nike golf balls were sold additional 1,416,000 each month when Tiger Woods was under a Nike’s contract. This showed that the celebrity endorsements lead to the higher sales and this can become a firm’s greatest promotional strategies. However, Wood’s scandal caused negative publicity to consumers and endorsers; they began to cut ties with Tiger Woods.

    Read More

  • The Role Of Stereotypes In Advertising

    1568 Words  | 7 Pages

    These ads are far ranging, as they can come in the form of promotions, persuasive goals, or moral reform, yet they always are meant to persuade the viewer to adopt a certain viewpoint. Often, brands will portray famous athletes, celebrities, or public figures in in order to attach their brand with that person, enhancing their appeal in the public sector. These ads subtly creep into our subconscious and shape our views towards certain brands, people, and ideas. Under Armour, in their ad campaign ‘Rule Yourself’, portrayed Michael Phelps in one of their commercials in 2016 before the Rio summer Olympics. Adam Peake, executive vice president of marketing at Under Armour, stated in 2015 that, "The concept of the 'Rule Yourself' campaign is simple — you are the sum of all of your training.

    Read More

  • Nike Rhetorical Analysis Essay

    1846 Words  | 8 Pages

    Finally you can debate that like, in the other commercial, they used logos in the way that gave Nike products credibility because the athletes that are using their products are truly the top players of this generation, thanks to the amount of money there making to prove

    Read More

  • Nike's Rhetorical Analysis: Just Do It

    1056 Words  | 5 Pages

    The producers of these commercials know this does not draw in a crowd and know that they need to use fast, up beat, inspiring music to draw peoples’ attention. The players, athletes, and people involved in the video clip are all showering in Nike attire with bright colors and designs and the big symbol they are known for is visible for everyone to see. In some of the propaganda, a player may be shown as mediocre with very little Nike attire, but as the publication goes on, the athlete is wearing all Nike and becomes an excellent competitor. This shows the audience that if they wear their products they will become better and well rounded. Another example Nike uses pathos is by using an athlete that once had multiple failures and has turned their failures into success.

    Read More

  • 'Gatorade Ad Analysis: Be Like Mike'

    813 Words  | 4 Pages

    In late summer of 1991, Gatorade ran an advertisement featuring a then 29 year old future Hall of Fame NBA player, Michael Jordan. It just aired right after he just won his first of six total NBA Championships. This ad was going to feature the first official athlete to be in a Gatorade ad. The ad’s focus was to young adults who are dreaming big, and want to become this great athlete along with being a great person. That is what Gatorade wanted to convey in this ad.

    Read More

  • Is Lance Armstrong A Cause Of Sponsors?

    807 Words  | 4 Pages

    Rather often we hear in the news about unprofessional behaviour in sports. As a result, the sport as well as the sponsorship is affected in a negative way. Sponsors are afraid that their brand will be associated with something negative like doping, because initially all they want is positive publicity. Due to this, a couple of years ago the Rabobank decided to stop with the sponsorship of male race cyclists. After being one of the major sponsors, the Rabobank made this decision because of the shocking doping case against cyclist Lance Armstrong.

    Read More

  • Rhetorical Analysis Of Nike's Just Do It Slogans

    794 Words  | 4 Pages

    It secures the athletes and give them trust and dedication to fight for their ultimate goal to achieve. Nike's ads are basic , but very effective. Nike's pathos is if you wear nike you don’t have to worry about anything; your in good hands ,the products will not fail you. It will help you strive for your goal you want to accomplish. All in all, nike is making advertisements that their products are the best and better than the competition.

    Read More

  • Michelin Tires Ethos Pathos Logos

    549 Words  | 3 Pages

    This advertisement shows a baby sitting next to a Michelin tire and there is a text saying, “Michelin. Because so much is riding on your tires.” This advertisement is targeting car owners, more specifically parents, and it uses pathos to make them think emotionally about the safety of their children. They want the safest tires so there won’t be any harm to their children. The use of pathos is good in the ad, but the lack of other components like logos and ethos make the ad overall not as effective as it could be.

    Read More

  • Nike Case Study: Nike's Competitive Advantage

    784 Words  | 4 Pages

    Goals Nike focuses on pursuing opportunities and improving their product to enhance the human potential. Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies.

    Read More

  • Nike Equality Adisement Analysis

    1255 Words  | 6 Pages

    In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and

    Read More

  • Success And Failure Of Nike

    1424 Words  | 6 Pages

    Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.

    Read More

More about Lance Armstrong Ethos Pathos Logos

Open Document