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Lands End Case Study

271 Words2 Pages

The technology empowers the customer to get the perfect fit without hiring a tailor. Lands' End customers can order online without going through the traditional “go to the store to get measured and get body scanned” to get their perfect fit. Lands' End uses the discrepancy and detailed dissatisfaction explained by the customers rating purchases to fine tune the algorithms and fine tune each costumer’s own electronic data model. Besides, customized requests placed on the Lands End website are entered on a form provided by Lands Ends partner Archetype Solution (ASI). Then, using the form, the order, with a tracking barcode attached, was then transmitted to ASI's. ASI model makers are required to generate base patterns for each clothing line

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