Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space. The source of data for Social media is wide spread: Blogs (Blogger, LiveJournal), Micro-blogs
Nowadays businesses can use popular social networks such as twitter and facebook to maintain the reputation of their brand and product’s. The use of blog by companies can establish themselves as expert in industry. The blog work as a company’s social homepage and points to each social platform by which they publish their content. A diverse collection of social platforms beyond just Facebook, Twitter and Youtube is important to gather a variety of links from different sources. .
CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram. Almost every sporting event has an official hashtag connected with it that drives engagement to create relationships with
The world as we know it today is dynamic in nature, and technological advancements and the use of social media has facilitated the re-shaping of the way the society deals with things. In other words, we now thrive in a connected world. Social media such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snap-chat practically drive everything in our society, and the usage continues to grow. For instance, employers now look to get some insight on candidates they are trying to recruit by viewing their social media pages. Because the world is so connected in terms of communication, and the availability of information at our fingertips, many issues have surrounded employers’ use of information posted by job applicants on their social networking sites as the basis for hiring or hiring them.
Literature Review In this literature review the researcher tries to discuss the usage of different social media marketing tools used by organizations and how the put an impact on customer’s purchase making process. There are many literature and theories that the researcher used to develop a conceptual frame work and research paradigm. 2.1 Social Media Social media marketing is one of the most recent versions of marketing method that is creating buzz marketing all over the world (Silvestre, 2011). According to the research of Forbes (2013) the number of customers has increased rapidly because of the use of the social media to know about the product and make the comparison with other products of other producers. According to Anon (2014), more than 80% of the fashion house has utilized social media sites to capture a large market share.
Social media is platform used by people to develop their relationships and to enhance their circle in social network with those individuals who portrays similar interests, thoughts and also experiences in the cyber world. Did you know that Facebook is one the most used social networking site in the world? It was created in 2004 and now it shows that there are 1.4 billion users actively using Facebook now (Facebook, 2014). Those days’ people would write to each other to communicate and those letters were delivered by hand from one person to another. The very first social media that was created is called Six Degree, it allowed individuals to upload profiles and make new friends.
In today’s world, social networks are the principal source of worldwide communication and they are an essential part of the society that we live in. In fact, according an article from the website Social Media Today, “In social networks, there are over 2.206 Billion active users, more than 30% of the global population” (“10 Amazing Social Media Growth Stats from 2015.”) There are a number of reasons as to why people choose one social network over another, or indeed have more than one account. The two major players in the world of social media are Instagram and Snapchat. Both have different features unique to its platform, but the two platforms also have a number of things in common. Instagram was launched in the market in 2010 by Kevin Systrom and Mike Krieger (“About us”).
How to Find the Right Social Media Influencers For Your Brand You may have heard the term “social media influencer” being thrown around a lot lately, especially in the digital marketing circles. Social media influencers are a vital aspect of creating an effective digital marketing strategy. In the world of online consumers, influencers play a huge part in selling your product and promoting your brand. If you’re new to the idea of influencer marketing, we’re hutere to clear the air and help you find the right social media influencers for your brand. What is a Social Media Influencer?
This is an easy way to get people talking about your listings,” a Houston-based property management company points out. “Facebook is currently the most conducive social media platform for marketing rentals, but Instagram could also be leveraged in some markets.” 3. Marketing In essence, everything a brand does on social media to connect with users is a form of marketing or advertising. Therefore, it logically follows that the marketing industry would be proficient at using social media. According to the 2015 Social Media Marketing Industry Report (in which more than 3,700 marketers were surveyed) social networking sites like Twitter, Facebook, YouTube, and LinkedIn were critical components of their overall strategies.
Singh 4 Rajani Singh Professor Sherry Sharifian GOVT-2305-73431 4th March 2018 Social Media in the Political World Social media is the path through which different people from different corners can create and share content or participate in social networking. This media brings people close with one another in one sense than in other sense it takes people to be opened in the social networking. Depending on the people, some use this social media in the positive way whereas some use in negative way. People these days use the social media for each type of works. They are connected by social media in their day to day life.