In this chapter, the researcher discusses the literature which is focusing directly to the impact that social media has on leadership, the definition of social media, types of social media, advantages and disadvantages of social media and social media for leadership. In addition the literature covers a definition of leadership, leadership effectiveness as well as social media and leadership. The chapter concludes with a discussion on social media and leadership effectiveness, followed by concluding remarks.
2.2. Social Media defined
Kaplan and Haenlein (2010) describes social media as, a set of worldwide web based interconnected applications developed through the ideas characterised by technology which is underpinned by Web 2.0, to enable
…show more content…
2.3. Social Media types of tools
Grahl (2015), founder and president of Outthink categorises social media into six main types, being social networks (facebook and linkedIn), media sharing (YouTube and Instagram), microblogging (twitter), bookmarking sites (delicious and Stumble Upon), social news (dig and reddit) and blog comments and forums (blog topic discussions). The most commonly used tools are Twitter, Facebook, LinkedIn, Google+, Instagram and Youtube,
Cavazza (2013) stated that social media tools can be applied in four different ways of sharing information, discussions, networking and availing information by means of publishing. These tools can be referred to as wikis, podcasts, blogs, forums, and social media networks which are prevalent (Bundesverband Digitaler Wirtschaft 2008; Kilian 2010). Cavazza (2013) also mentioned that Facebook, Twitter and Google, are the most popular social media tools and these tools can be classified as
…show more content…
These tools are used to share photos, books, music and other form of presentations. Facebook is the most globally utilised tool which allows users to develop individual profiles with information of a personal nature but accessible to their associates who can converse with them anytime (Kaplan and Haenlein, 2010). As such organisations are also using this tool to market their company brands and products and realising the importance of communicating through these tools (Kaplan and Haenlein, 2010).
It has also been observed that a lot of corporations are utilizing social media tools during their hiring processes, with some jobs being advertised on social media and enabling applicants to post their applications on the social media applications. Recruiters and HR partners are constantly turning to social media to market their companies to prospective applicants (Laick & Dean, 2011). This trend is called “social hiring” and it is largely driven by the millennials who are constantly changing jobs.
According to (Schramm, 2016) 54% of recruiters use Facebook, 8% use Google+ and Youtube; and 4% use Pinterest. Social media usage does come with its own risks, however companies have recognised that social media does come with a lot of benefits including effective marketing, internal and external
Facebook, Instagram, Pinterest, LinkedIn and Twitter. Among these, Facebook emerges as the most by and large utilized stage, paying little mind to race or ethnicity: About
General Purpose: To Inform Specific Purpose: My audience will learn the importance of social media in today’s world, from its history to the many uses it delivers. Thesis Statement: I would like to address three facets social media provides: first, the history of social media; second, the uses of social media; and third, how social media have influenced our lives.
INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.
The rise of social networking has been a hallmark of the early 21st century. In the past decade, sites such as Facebook and Twitter grew to become not only a tool for building personal connections, but also a powerful platform for spreading ideas and broadcasting expressions. Coinciding with this explosion of online social activities, meanwhile, is the public’s growing detachment from traditional corporate media. In a 2017 study, Pew Research Center found that two-thirds of Americans now access news from social media, a significant increase from just one year ago (Shearer). Given the key role Facebook plays in delivering information and shaping the perspective of its users, it is important for the company to develop a cohesive framework that
Empirical data was collected using a survey tool through structured face to face interviews. The qualitative data obtained shows while social media has its benefits, there are negative impacts on the
The world as we know it today is dynamic in nature, and technological advancements and the use of social media has facilitated the re-shaping of the way the society deals with things. In other words, we now thrive in a connected world. Social media such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snap-chat practically drive everything in our society, and the usage continues to grow. For instance, employers now look to get some insight on candidates they are trying to recruit by viewing their social media pages. Because the world is so connected in terms of communication, and the availability of information at our fingertips, many issues have surrounded employers’ use of information posted by job applicants on their social networking sites as the basis for hiring or hiring them.
Conversational media are web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios. Social media cannot be understood without first defining Web 2.0: a term that describes a new way in which end users use the World Wide Web, a place where content is continuously altered by all operators in a sharing and collaborative way (Kaplan and Haenlein). The authors also describe social media as “a group of Internet based applications that build on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of user generated content.” Social media has progressed from essentially giving a stage to people to stay in contact with their family and companions. Presently it is a spot where consumers can take in more about their most loved companies and the products or services they offer.
As indicated by different research studies in the field of online social networks, it has been uncovered that these sites are impacting the societies in both positive and negative ways. So the “Impacts of social media on humanity” is a hot topic for discussion. Different people have different views about the impact of social media. Some people say that social media have played a beneficial role toward the progress of humanity and some people say that a deterrent role has been played by the social media towards the progress of humanity. Social media has more deterrent impact on progress of humanity.
Living in the modern era makes social media become part of our life. Basically, social media are used for communication and social interaction. Based on the Merriam-Webster, social media are forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). There are lots of social media that people use nowadays such as Instagram, Twitter, Facebook, Snapchat, Path, and others. Most of people probably have two or more social media’s accounts.
Social media are a websites and applications that enables a person to create and share a content. A person can also interact with someone like family, friends, loved ones all around the world. It deals with the sites that a person uses in order for them to have a communication. It has some negative outcomes that has a aggressive feelings, aggressive thoughts, and aggressive behavior. Social networking describes the phenomena found in, participatory and self-expressive websites such as Facebook, Twitter, My space, and Youtube.
Social Media for The Community In this Modern Era, Social Media plays an pivotal role in communicating. If we look according to the expert B.K Lewis, media social is label for digital technology that allows people to interact,providing and sharing the message content. We know that social media is very close to the community. Even it can be said that “human’s can’t lived without social media”.
Impact Social Media in Society Social Media is a medium that uses technology to share all the information that occurs in society or about one 's life and networks. Social Media technologies take on various forms including magazines, internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photos or images, videos, social rankings and bookmarks. Social Media in the Society has a big impact on the daily life. Everbody can used social media, it could be young or old people.
Most social network sites are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social media is a popular trend today, especially among students. Lenhart, Purcell, Smith and Zickuhr said that “72% of all college students have a social media
Social media is an online service, platform or site that focuses on building and reflecting of social networks or social relations among people who share interest or activities. Some famous sites are Facebook, Twitter, Instagram and YouTube. The generalization of the internet makes us live conveniently and fast. We live in time where communication is possible without having to exert so much effort. We live in the time where social media is the main medium of communication.
Introduction “Companies today are rushing headlong to become more digital… This often results in piecemeal initiatives or misguided efforts…[regarding their use of social media platforms]” (Dorner and Edelman, 2015:1) In a society where social media has a profound impact on businesses we ask ourselves just how effective can it be? And if not effective, what are the negative impacts?