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Jung's theory provided a theoretical connection between personality and job performance, which influenced Myers’ belief that different occupations favored different personality orientations. Beginning in the early 1940s, they extended Jung's model with the initial creation of the MBTI by refining Jung's concepts into language that could be understood and applied by the average person. In 1957, the Educational Testing Service, or ETS, began to distribute the MBTI for research purposes. In 1959, Myers signed a contract with EST to publish MBTI instrument. In 1975, the MBTI is a registered trademark of Myers-Briggs Type Indicator Trust and is published by CPP, Inc, formerly Consulting Psychologist Press.
During this period three persons came forward as leaders in counselling’s development. Frank Parsons, Jesse Davis and Clifford Beers were the forefathers of counseling as a discipline. Frank Parsons, often called the founder of guidance focused his work on growth and prevention. As a profession it gained popularity when Abraham and Hannah Stone established the first family and marriage counselling center in New York City in 1929. The paradigm shift happened when Rogers published his book, Counseling and Psychotherapy (1942) focusing on nondirective approach of the helping profession.