Case 1- Making Magic Happen What is the Disney Difference and how will it affect the company’s corporate, competitive, and functional strategies? Disney Difference is high-quality creative content supported by clear strategy to maximize the value of that content across platforms and markets. This is one of the marketing strategy used by Disney. Disney uses creative content and excellent storytelling to exploit its rich legacy of products. Corporate strategy is a guiding strategy by which all efforts are aligned.
Certainly, the modern societies are more interested in the business companies like Walt Disney that provide family entertainment in a comfortable and fascinated way. The societies who have a sense of fun and are always eager to adopt the contemporary entertainment trends will always welcome the innovations by the brands like Walt Disney. There are certainly ethical issues as well; some states or the people of society will consider it as holy sin to use characters as for fun. All these social and ethical pressures and trends play a prominent role in the business of Walt Disney. Technological Factors Technology has its ramifications in every sphere of life.
These factors are found to have a significant effect on employee motivation. For instance, proper provision of good wages, training and development, information and effective communication influence greater motivation levels among employees. Since motivation is found to have a significant strong and positive correlation with work attitude (Suleiman, 2013), motivational elements are also said to have a significant and direct effect on work attitude among employees. For instance, Suleiman (2013) revealed that job security has been identified in the literature as one of the most influential factors that results in positive work attitude among employees. Employees who perceive the future or their job as being guaranteed to develop positive perception and attitudes towards their work and the
Successful strategy at the corporate level must produce a clear and significant benefit to the competitive advantage of business units.” (Porter, n.d.). The company harnesses the ‘fit across the value chain’ strategy to connect all its various business components and units. This has enabled them to create unique corporate values. In the resort unit or component of the company, Disney compete in the theme parks and resort centers, video entertainment and consumer division, using it reputation as family or household entertainment giant to strategically position its other business
One of the reasons why Disney has a reputation of delivering a seamless "magical" experience to its guests in all of its operations - theme parks, hotels, restaurants, retail stores, etc. - is because it has one overriding vision and mission for all of its business operations. 2. Mission statement of Disney: the purpose and the primary objectives of the company The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."
Brands have to find ways to play in both worlds. Today, the reputation strategy is important for companies, because it is the mainstay of consumer confidence. Likewise, trust affects reputation. Reputation results from trust and perceptions of stakeholders. When stakeholders, such as employees, customers, suppliers, investors, regulators, media, and others; Have a sense of trust and a positive perception, then trust will be strengthened, and reputation will automati-cally increase.
Moreover, high quality relationships are major channels through which members engage in learning behaviors that help the organization achieve its goals. Good interpersonal relationship enable members to exchange valuable ideas and information important in creating and sharing solutions to problems and new ways to improve work processes and outcomes (Carmeli et al., 2009). Members who are involved in high quality relationship feel connected and valued, they connect in ways that allow them to overcome uncertainty associated with working through problems and experimenting with solutions (Carmeli et al., 2009). In higher quality relationships, members have the capacity to express negative emotions, more likely to feel that it is safe to speak up without fear or harmful reactions. Therefore, it is argued that a greater emotional carrying capacity in a relationship between people be associated with a higher degree of psychological wellness in the workplace (Carmeli et al., 2009).
An effective succession planning has also come in place due to talent management. This has installed a sense of positive culture. The positive changes have further encouraged the management to keep improving the talent management system so that maximum benefits could be reaped out of it. The various parameters on which talent management was viewed were as follows: 1. Integrating talent management in the form of a process 2.