Producing soft drinks for a wide market would require a significant investment in production equipment, brand material, and advertising. The high cost of operating in this industry prevents many companies from entering the competitive arena. Last, these two companies engage in non-price product differentiation. Rarely will you see Pepsi attempt to undercut Coca-Cola in price. Instead, you see these companies use creative advertisements to compete (Neary
People define a service that refers to the people who can directly contact with the customer such as staff. One of the crucial part in selling a product is the staff and its service before buying a product. The employees in coca cola’s company have a standard uniform. The company specially focuses on friendly and prompt service to its customers from their employees. Process The process of the product is essential in marketing.
In this industry, customer have got lots different choices of soft drinks, so customer retention is a very different subject in the industry. The only way to retain customer is innovative thinking and creating the product that customer wants. Positioning is basically creating the image of product that is constant in the mind of consumers. Positioning helps customers understand what is different about the product when compared with other competitors. Coca Cola desires creating positions that will give their products the greatest benefits in their target markets.
¬¬-Corporate ethics comes at a price- one that either businesses have to absorb or consumers have to pay for. Too often consumers complain about big business, but then shop at Walmart because the small, family owned stores are more expensive. However, people still drink it. Not only do businesses need to be held responsible, consumers do as well. If there was not a demand, Coke would discontinue the supply.
It is vital for the companies to make eye-catching adverts to be able to compete with others, expand the market, increase the sales and enhance the goodwill. Only the effective advertising helps the image of the company stick in the mind of the consumer. Bigger corporates like coca cola
Coca-Cola creates value to its brands and with good performance to convince people to buy their products. The company heavily invested lots of capital to advertise the products all over the world. While earning good profit, innovation still one of the important strategies in Coca-Cola to gain more wealth. Different new products and packages could attract people to buy. For instance, to run a success business, a firm must know how to dissolve in different culture.
In Oddie Toggle Business the skills of the sales team are not efficient and they are not able to grow the business properly. 3.3 The strength of distribution networks A distribution network is something that is very capable enough to determine the product life cycle (Finch, 2010). The distribution network impacts the selling of the products to a very great extent. In Oddie Toggle Business the distribution network they have adopted for locks was not apt and due to that the sales was affected tremendously. Thus, MPM of Oddie Toggle Business especially the locks is a matter of concern for it.
1.0 INTRODUCTION Performance appraisal is a formal scheme that is used to analyze and evaluate how an individual or a team performs on their task. The appraisal of an employee is based on his or her job performance, it not prejudiced by the employees’ personality and characteristics. Sensible precision and uniformity is used to measure their skills and accomplishments. This helps the management to discover the areas for employee performance enhancement and to encourage professional growth. Performance management is a continuous process of identifying, measuring, and developing the performance of individuals and teams and aligning performance with the strategic goals of the organization.
This is because the product is known as the leaders of an organisation in the marketplace and company take out little fund when investing . Limca and Coca Cola are the cash cows of Coca Cola, which has low growth and high share in the market. These products may not be dominant in the marketplace but is able to grow with the support of loyal customers or those who are a fan of
Although by underpaying the employees, the stakeholders would gain more profits, however it has resulted in significant unhappiness among the majority of the employees. Thus, this action is considered as immoral. Moreover, justice ethics evaluates ethicalness on the basis of fairness, distributive, procedural, and interactional (Fraedrich, 2013). For Wal-Mart, it failed to comply with the ethical standard of providing fair treatment toward its employee and discriminated the employees ' right. Thus, in justice ethics is considered as immoral.