League Of Women Voters Analysis

685 Words3 Pages
On November 8, 2016, any United States citizen born between 1995 and 1998 will be able to vote for the first time in the upcoming Presidential election. I am currently nineteen years old—old enough to vote, but not necessarily compelled enough to care. According to society, my disinterest in politics is “characteristic” of my generation, the Millennials. Lately, I’ve questioned what it is about my generation and our perception of politics that makes many young people my age claim they “just don’t care.” Recently, as a copywriter in Boston University’s AdLab, I was assigned to create advertising for the League of Women Voters of Massachusetts. The non-partisan political organization works to educate citizens about politics and encourage voters…show more content…
People pick sides on issues, and many don’t hesitate to vocalize their opinions. But when it comes to physically implementing change, many supporters fall by the wayside, especially if a large community of people with the same views doesn’t already exist. People fear standing alone, and so it seems easier to be silent than suffer the backlash that comes with having an opinion. In the case of the League of Women Voters, the issue may not stem from the organization’s efforts, but rather, from its name. Formed in the early 20th century, the organization was named when women were first given the right to vote. The name has nothing to do with supporting modern issues that affect women, which is why it should be changed. A woman’s ability to vote is no longer an issue, but women’s equal rights are. If the League of Women Voters has no plans of emphasizing the importance of women’s issues in politics, it should remove the word “women” from its…show more content…
No one without a racist agenda refers to the black community as “colored people” anymore. As issues change with time, so should the organizations’ titles that are geared towards solving them. The title “ The League of Women Voters” depicts an organization different from the one that actually exists. In advertising, we refer to this as “branding” and the League of Women Voters is simply not living up to the “brand name” as an organization. Change the name or change the mission. Don’t look like you’re fighting for the political voice of women when in reality, you’re just a passive
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