Lean Startup Methodology

The lean startup methodology seeks to eliminate wasteful practices and increase value-producing practices during the product development phase so that startups can have a better chance of success without requiring large amounts of outside funding, elaborate business plans, or the perfect product.[1]

It’s a process similar to the precepts of lean manufacturing. Customer give feedback during product development is integral to the lean startup process, and provide the information about what the market need. It allow the the producer does not invest time designing features or services that consumers do not want, no need or don’t care. The motivation behind this approach is that, if no one or few people in the market is able to pay for your solution,

To perform the action to identify the target consumer, the methodology define a minimum viable product (MVP) is the "version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort" (similar to a pilot experiment)[1]. In MVP objective is to test fundamental business hypotheses and to help entrepreneurs begin the learning process as soon as possible.

Other principle of the methodology, similar to Agile is Continuous deployment, similar to continuous delivery, is a process to perform the changes in small cycles and put it in production, reducing the time of the cycle

It a constant cycle in the life of the product.

This methodology also propose a focus on how entrepreneurs can maintain accountability and maximize outcomes by measuring progress, planning milestones, and prioritizing.

The big mantra of the methodology is The Build–Measure–Learn loop. It emphasizes speed as a critical ingredient to product development. A team or company's effectiveness is determined by its ability to ideate, quickly build a minimum viable product of that idea, measure its effectiveness in the market, and learn from that experiment. Use this experiment to improve the product and repeat the process. What define the success of the product or company is the ability to perform well all this steps [2].

Discover when is time to Pivot is a core component of Lean Startup methodology is the build-measure-learn feedback loop. The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible