Samsung Case Study Pestle

GoldStar merged with Lucky Chemical and LG Cable on February 28, 1995, changing the corporate name to Lucky-Goldstar, and then finally to LG. LG Electronics Inc. is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, and is part of the LG Group, employing 82,000 people working in 119 local subsidiaries. With 2016 global sales of USD 47.95 billion, LG global comprises four business units: Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components. The LG 's structure Currently, Executive Board of LG includes Jo Seong-Jin as Chief Executive Officer; Song Dae-hyun as President of Home Appliance & Air Solution Company; Brian Kwon as President of Home Entertainment Company; Juno Cho as President of Mobile Communications Company and Lee Woo-Jong as President of Vehicle Components Company. The organization structure of LG is rather complex following matrix model that combine the features of three basic structures namely Product Structure, Functional

Many people believe that Samsung is one company that produces all these products that we see the Samsung logo on them, but this is not true, as the Samsung Group has a large number of subsidiary companies, one of which is Samsung Electronics, the focus of our conversation. Samsung Group started its business in 1938, after almost thirty years, Samsung Electronics was founded, and was mainly produces TVs black and white cheap. In the seventies it acquired the semiconductor sector and a semiconductor, which defined the future of the company. The Samsung Electronics Co., one of the largest technology companies in the world in terms of revenue, and its branches are located and their plants and operations in 61 countries around the world and employs

Introduction Uniqlo is ranked as the 1st apparel brand in Japan (Fast retailing, 2014) and the 5th SPA (Specialty Store Retailer of Private Apparel) in the world (VFPress, 2012). The brand has demonstrated a strong development during the past years with around 818 stores worldwide, estimated at August 2015, (Fast retailing, 2014) and now, they are planning for an expansion to Vietnam market. This report will provide useful information which can be guidelines for Uniqlo’s strategy to enter a new market. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. Question 1: PESTLE analysis of Vietnam market 1.

COMPANY PROFILE Motorola Inc. was founded on 25th September, 1928 in Schaumburg, Illinois, United States. It was an American multinational, founded by Galvin brothers, Paul and Joseph. It was initially named Galvin Manufacturing Corporation. After having lost $4.3 billion from 2007 to 2009, the company was divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011. The company's first products were battery-eliminators, devices that enabled battery-powered radios to operate on household electricity.

The Shipping Pass membership program—which was recently cancelled by Walmart e-commerce CEO Marc Lore, who said that customers now expect two-day shipping—charged $49 a year for two-day shipping. Will Walmart raise prices elsewhere to offset the end of Shipping Pass? According to Lore, no. Lore told CNBC that they’re planning to “get more aggressive” on pricing. Walmart bought Lore’s startup, Jet.com, last year and brought him onboard to revamp their e-commerce strategy.

Increase productivities and revenues - The major constraint with Tesla is supply car to the customer at the timely manner. Elon Musk said “we really are production constrain, not demand constraint” (2012). Because Tesla business modern to target the rich and affluent people with willing to pay more for electric car compare to other cars in the early year of development, so they will not have issues to pay the money if the cars are available. At the end of 2013, the customer have to put down payment of $5000 and have to wait for average 6 months to 1 year to get the vehicle deliver which is too slow. The waiting time cost Tesla revenue, which can used to make more cars or invest in R&D to make the battery cheaper, and more efficient.

In the article “Apple's iPhones slowed to tackle ageing batteries,” Foxx (2017). The author discusses one of the major problem in Apple smart phones, and how this problem break trust between customers and Apple company. This paper examines the controversy surrounding iPhones, an assessment that rationalized Apple's reasons for slowing down the devices, and ends with consumer opinion. Many iPhones users complain that their devices are getting slow as it gets older in age. According to Apple The main reason of this problem is the lithium-ion batteries.

Samsung Electronics Co., Ltd. is a South Korean multinational electronics company which headquartered in Suwon, South Korea. Samsung has long been a major manufacturer of electronic device such as lithium-ion batteries, semiconductors, microchips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia. Samsung has been the world 's largest manufacturer of LCD panels since 2002, the world 's largest television manufacturer since 2006 and world 's largest manufacturer of mobile phones since 2011.Samsung Electronics displaced Apple Inc. as the world 's largest technology company in 2011 and is a major part of the South Korean economy. In June 2014 Samsung published the Tizen OS with the new Samsung Z. For Samsung Electronics, 2003 was a watershed year.

In January 2010, Google announced that they would no longer censor searches due to the fact that the Chinese government was hacking Google and other US tech companies. Google was no longer willing to comply with their conditions and threatened to no longer do business in