Lego Advertising Analysis

Girls are beginning to see a deep gender bias from very young ages. The media perpetuates this bias by editing women to be inhumanly perfect. Advertising is set around people’s insecurities. This is giving girls the idea that the only thing that matters about them is the way they look and how men perceive them. Women are said to spend more money on beauty than they do on their own education (Netflix). To quote Marie Wilson “You can’t be what you can’t see,” is important to understand when looking at the ever-perpetuating gender roles in the media. Girls do not see many powerful women in the media (i.e. The president, actresses, etc.), how can they strive to be something they have never

The advertisement portrays the unsuitable scenes portray on Television that is corrupting the innocence of our youth. This Lego advertisement purposefully draws in the parental audience to have an emotional response to persuade them to buy Legos. In the attempt to persuade the viewer, the ad first has to grab attention with the expression of frustration and grief. After the viewer has been captivated the viewer the viewer must think about what they are seeing then realize that this is what their children are seeing on TV. After this realization the viewer then will notice the resemblance of censorship depict through Legos. Despite the literal censorship displayed, the viewer then can pick out the message announce by this advertisement, prevent your child from being exposed to this behavior and have them play with Legos to get them creatively engaged. The powerful emotional reaction caused by this advertisement supports the appeal of pathos despite argument of logos being the strongest rhetorical appeal due to the knowledge of context needed to interpret the advertisement. The advertisement intent is to create a controversial subject to get viewers to react and that is exactly what Lego portrayed. Do you want your child to be corrupted or be content with the freedom of imagination Legos

Across the world, little girls and little boys are being raised on gendered norms that determine how they will behave for the rest of their lives. Exposure to various types of media during their formative years instruct children on how they should look, feel, and behave. Consequently, adult women strive to emulate the fantasies they were exposed to through the Disney Princess films they were raised on. Disney Princesses offer a mold for what a successful woman looks like in terms of size, color, and physical sexuality. In modern society, countless marginalized groups are seeking equal representation in the media to accurately reflect how diverse the world truly is. Despite these movements, some companies seek to reinforce the traditional expectations

One hotly debated political question is the status of women in America, specifically when it comes to equal pay. The post-inauguration Women’s March in DC, for example, was filled with posters demanding equal pay for women; with that being said, Audi’s ad for the Super Bowl is one of the best yet for this year. The ad features a young girl competing against boys in a soapbox derby car race while her father’s voice asks questions about the world his daughter is growing up in. “What do I tell my daughter? Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets”? In its Super Bowl ad, Audi took an immediate stand on the issue about equality, and the value of woman from a male’s perspective, and

Toys, along with playing, are extremely important to a child’s development. In, the article, Playland, the author, Alice Rob, discusses how gendered labeled toys are changing, and how more changes are needed. This article also talks about how in the past a significantly small amount of toys were made specifically for boys and girls. Many ads for toys in the 1970s deliberately had boys playing with dolls and kitchen sets, while the girls played with toy cars and airplanes. While this was true for the 1970s, now it is more common for marketers to convince parents to buy two versions of the same, or similar toys for different genders (Robb). For example Living In Lego City, written by Alexandra Lange, talks about the difference between the brands two major cities: Friends’

Do you think gender issues are still a problem in modern America? As we’ve had many technological advancements has our views for civilizations remained the same? Previously in America’s society one’s gender played an important role in their life. Whereas if you were born female then you typically would stay home to cook, clean, and breed children. While males being the providers, they typically went out to hunt and “bring home the bacon.” “Today gender roles in our society have changed considerably in recent decades: there are more women in the workforce, many doing jobs held exclusively or primarily by men, and a growing number of men who choose to stay home with the kids while their partner works outside the home.” (639) Although we’re transitioning away from the stereotypical view of gender roles many issues still exist, such as women to earn less than males from the workforce. But

In this chapter, many will learn that parents give money gifts to their children that are either one unemployed or two do not work. This chapter describes the difference between Housewife A and Housewife B. Type A tend to marry successful men that have a good income, great leaders, volunteer at a lot of local organizations, and intelligent. Type B are viewed as needing economic outpatient care, always needing support, never leader or volunteer, and live close to their parents. People that are full time employed, often never receive cash gifts from parents. One will learn the huge difference between Beth and Ann. Beth and her family depend on her parents to keep them economically stable. The husband works for Beth's dads business, in which the parents look at him to be their handyman. They treat Ann totally different, Ann’s husband is treated with respect by her parents, and they are economically stable with their own money. One will also learn the rules for affluent parents and productive children.

wless on the red carpet. This establishes credibility with women. Ethos is not the only rhetoric strategy used by CoverGirl.

Anne-Marie Slaughter served as a policy planner director for the State Department. Ms. Slaughter fought over how women could both raise healthy families and have success in their careers. She began by giving speeches on women in the workplace. Encouraging her listeners to remain committed to their jobs and have self confidence in their careers. The aim of this piece is to evaluate Ms. Slaughter and her vision to start a workplace where women can both be present in the workplace and at home. This current event will include observations, comments and examples from different people. This information will be support by cited resources at the end of the current event analysis.

Oftentimes media portrays women as objects. During boxing matches my mother would always point out the fact that men always get to be this “skilled heroic athletes”, while women are always depicted as a “pretty pleasant eye candy”. Gender role has been an issue ever since the invention of modern media, for modern advertising techniques focus on humor, satire, sex, and very often the objectification of women. Carl’s Jr./ Hardee’s advertisement campaign exemplifies the wrongful depiction of women as sexual objects. In recent ads for its “Tex Mex Bacon Thickburger”, and “South West Watty Welt” Carl’s Jr./ Hardee's use of overwhelming sexual content blatantly oversexualize, and objectifies women.

The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric.

Over the past few decades, North American countries have became a mosaic of different cultures and religions, but does your culture or religious beliefs Countries like Canada and America have become more diverse than any other countries in the world, giving people from all cultural and religious background, a place in the work force along-side natives to the country. Although immigrants are given work, they are often discriminated in their work place, it is immoral.

In this case study, it analyse how the concept of family has changed in the past 20 years as it will be depicting modern family forms and past norms. It is important to look at how families have developed throughout the years up until the 21st century as we compare the two and elaborate on the difference and what makes it so significant. In this case study, it contrast and compare the television series Modern family which is a 21st century concept of family and The Simpsons which was adapted 27 years ago and how things have changed with family dynamics and what is the norm now which was not the norm years ago.

We all claim to be in 21st century where we don’t differentiate among boys and girls but still if a girl wants to ride a plane and a boy wishes to wear pink, we tell them to perform their stereotyped gender roles. It shows that gender discrimination still prevails. Moreover we are stuck in stagnant society which is resisting any kind of change. At the same time, many social institutions such as mass media are practicing gender stereotype. If media is gendered, how can we expect our society to behave in any different way towards gender? This article focuses on how media especially advertisements highlights gender stereotypical images of both men and women.

According to the Oxford dictionary gender is defined as being male or female, often used with reference to social and cultural differences rather than biological ones. For example Biology says 'It 's a Girl! ', and Gender says 'We 'll buy those pink outfits, the Barbie’s and the Dolls House!". One might be born a woman or a man, but that does not necessarily mean that one is therefore born to be either a housewife/homemaker. The media and advertising are at fault for how gender is portrayed on adverts they create gender roles which the public perceive as the correct way to behave. Lips (2001: p14) said that Gender role refers to the attitudes, behaviour, and activities that are socially defined as appropriate for each sex & are learned through the socialization process. This has all created a gender stereotype. The media are a forceful source of gender stereotyping. In adverts women are portrayed as the unintelligent consumer, socially conscious of her purchases, dependant on men and sex objects whereas men are perceived as a figure of authority, handy men and intelligent decision makers. Advertisements try to persuade the public into believing this is how women and men are, want to be or should be. In this essay I will be discussing how femininity is represented in contemporary advertisements.