ipl-logo

Lego Case Study

2400 Words10 Pages

Lego

LEGO Group was founded in 1932 by Ole Kirk Kristiansen. It was started as a family business producing wooden toys in the city of Billund,Denmark.The LEGO brick which is the company’s most important product was invented by Godtfred Kirk Christiansen in 1958 (son of the company founder). It has been praised as “Toy of the Century” by the British Association of Toy Retailers

Over the years, the company stretches beyond productions of toys .It offers a diverse portfolio of products and services including video games, apparel and theme parks.

As part of the strategy to grow its worldwide vicinity, the LEGO Group announces that main offices will be established in London (England),Enfield (USA),Singapore and Shanghai (China) in addition to the headquarters in Billund (Denmark).

The company values imagination, creativity, fun and quality in hoping to build toys that nurture children’s life and preparing them to be better adults .Lego got its name from the first two letters of the Danish words “leg godt” meaning “play well” and coincidentally, Lego in latin means “i assemble”.

The LEGO Group is currently led by Jørgen Vig Knudstorp (CEO) along with 4 other members of the Management Board, a 21-member Corporate Management and a board of directors

Content

1.Overview of the toy industry

2.Strategy Analysis

3.External Environment

Overview

Toy Industry

Today 's toy manufacturers keep pace with the

Show More
Related

  • Shopping At The Dollar Store Essay

    629 Words  | 3 Pages

    1. “You went to the Chuck E. Cheese on Downs Boulevard? That one is dirty. Why didn’t you go to the one on Universal Avenue? It’s bigger and cleaner.”

    Read More

  • Diamond Foods Case Study Solution

    1722 Words  | 7 Pages

    Five previous C-suite executives sit on the board. These members bring a significant knowledge base in the financial, strategic and general management of large companies. Rounding out the board are two inside directors, Mr. Mendes and Mr. Neil, Diamond's CFO. Furthermore, the board consists of an audit committee, compensation committee, and a nominating & governance committee. Given the wealth of industry knowledge and management experience, the company's board had the capability to successfully govern Diamond Foods as it continued to

    Read More

  • Critical Success Factors Of Hasbro

    814 Words  | 4 Pages

    This works well for Hasbro since they focus on building characters round content. Hasbro has been successful with the film franchise to the extent that even preschoolers know the brand. Revenues from the boys section, which at the time primarily included the star wars related sales, increased by 35% in the final quarter of 2015. It invested in hiring people who can commercialize the brand instead of investing in more factories. They got rid of being an “industrial manufacturer of ‘things’.”

    Read More

  • IKEA Case Study

    1486 Words  | 6 Pages

    SOURCE: Editorial, R. 2008 IKEA mulls joint venture with Bosnia furniture maker. Available at: http://www.reuters.com/article/idUSL0861625720080108 IKEA was founded in SWEDEN in 1943 by Ingvar Kamprad a 17 years old teenager. As

    Read More

  • Ansoff Swot Analysis

    1646 Words  | 7 Pages

    REFERENCING 11 TABLE OF FIGURES Figure 1 : SWOT analysis diagram 4 Figure 1 : Illustration of Ansoff matrix 6 1. COMPANY OVERVIEW Porsche car company was founded in 1931 by a German automotive engineer Professor Ferdinand Porsche. The main offices are in Stuttgart, Germany. In 1934 under Adolf Hitler’s command, Ferdinand Porsche collaborated with his son Ferdinand Anton Ernst Porsche in developing the first designs for the Volkswagen car.

    Read More

  • Apple Market Structure

    1323 Words  | 6 Pages

    has made structural changes like embracing decentralization in decision making, encouraging creativity at all levels so as to better suit market demands. Apple Inc. consists of eight board members, The Chief Executive Officer, Senior vice presidents, Vice presidents as well as other team leads. The main features of their organizational structure are functional based grouping and product based grouping. The Senior VPs handle different functions as marketing, branding, advertising, sales while the VPs handle different product lines such as the IPADS, IPODS, MACBOOKS etc and they all report to the CEO.

    Read More

  • Mattel Case Study Strategic Management

    1701 Words  | 7 Pages

    Over the years, the corporation has faced many ups and downs but due to smart decisions made by competent management, Mattel is still a major force to reckon with in the toy world. 2. History

    Read More

  • Swot Analysis Of Lego

    1321 Words  | 6 Pages

    LEGO® DUPLO® Brick Box World People Set Tigger’s Expedition Geographic Segmentation • Major presence in developed nations such as Western Europe & North America • Expanding its base in emerging countries such as India and China • Countries perhaps categorized by size, development or membership of geographic region • Population density: e.g. urban, suburban, rural, semi-rural • Climate: e.g. Northern, Southern Geographic segmentation is an important process - particularly for multi-national and global businesses and brands. Psychographic Segmentation The major target of Lego is People with following values • Imagination • Creativity • Fun • Learning • Quality •

    Read More

  • Essay On Disney World

    1040 Words  | 5 Pages

    An interesting fact about Walt Disney’s Disney World is that on one of the four kingdom’s opening day, there was approximately around 10,000 people. Disney World has approximately 48 million visitors who annually come to the four kingdom parks for family vacations and other special occasions (www.orlando-florida.net). Many families all over the world come to visit Disney World for many reasons whether they want to have an experience of a lifetime or if they already have been and want to visit again. As one of the two Disney World’s slogans says, Disney is “The Place where Dreams Come True”(disneyparks.disney.go.com).

    Read More

  • Chanel Management Structure

    821 Words  | 4 Pages

    Among its organization Chanel is divided in three sections. First there is a board of directors conformed by three persons: the CEO, who is Maureen Chiquet, the Chairman of the Board who is Alan Wertheimer, and the Director who is Gerard Wertheimer. Second, the CEO controls the ten management positions of Chanel, which are: the president who is Francoise Montenay, the COO who is Ariel Kopelman, marketing, organizational development and human resources, design & creative who is Karl Lagerfeld, fragrance creation, Europe, fashion, watch & jewelry, and makeup. Third and finally, seven of the 10 management positions have subordinates, which are 26 different sections regarding multiple important tasks of the company.

    Read More

  • Swot Analysis Of Theme Park

    1101 Words  | 5 Pages

    SWOT Analysis SWOT analysis is a tool that helps in assessing the Strengths, Weaknesses, Opportunities, and Threats involved in any commercial business. An individual or firm look at the strengths and weaknesses which are in relation to the internal operations of the business and can be controlled by the firm, whereas the opportunities and threats are facets which are exterior to the business and not controlled by them (Kerzner, 2015). A detailed SWOT analysis of our new product, The World of Monopoly, introduced by the organization is as follows: Strengths • The World of Monopoly theme park and resort will be strategically located on Sheikh Zayed Road just after the ever-popular Ibn Battuta Mall, the theme park will also become the

    Read More

  • Case Study: The Globalization Of LVMH

    769 Words  | 4 Pages

    They also principally owned about 60 subsidiaries and high-status brands such as Kenzo, Bulgari, Mercier, Givenchy, Sephora, Krug, Château d 'Yquem, Domaine Chandon California, Parfums Christian Dior, Chaumet and so on. LVMH main competitors are the French conglomerate Kering (previously PPR) and the Swiss-based Richemont. In 2000, the Group attained a sales of 11.6 billion euros and acquired 15% of market share internationally. From the time that LVMH was founded, they were able to develop a brand strategy to grow active and to expand its global retail network. As it stands, 81% of around 110 000 personnel of the Group who work outside France share the company’s beliefs and ethics.

    Read More

  • Case Study Uniqlo

    1738 Words  | 7 Pages

    UNIQLO, 66-year-old Fashion and Retail industry was established in 1949 in Japan. It is a wholly owned subsidy which was bought by Fast Retailing Co Ltd since November 2005.With its head quarters in Tokyo it has managed to expand its clothing business in fourteen countries globally. An article from the Business Insider says that this Japanese chain has become the envy of retailers worldwide. It started in 1949 in Hiroshima as “Unique Clothing Warehouse”. The words were later joined to make “UNIQLO”.

    Read More

  • Toys R Us Case Study

    2034 Words  | 9 Pages

    Toys "R" Us proves to have more than it 's popular misspelled name going for it. The company has had almost consistent success since it was founded around 1960. With the history of popular children 's toys, Toys "R" Us has been standing out amongst competition by providing the multiple kinds of toy that can attract customer from all over the world. Toys "R" Us proves that building relationships is one of the major keys to run a successful business. Its unique hiring process provides stores with exceptionally talented employees.

    Read More

  • Role Of Corporate Governance In Nestle

    1346 Words  | 6 Pages

    A system to check and balances the benefit of all the board of directors and to avoid some of top management from making decisions that only benefit themselves is created and named corporate governance. Corporate governance means the system of rules, practices and processes by which a company is directed and controlled. The set of rules provided as a guidelines for the board of directors to make sure that accountability and fairness in a company’s relationship with its stakeholders such as financiers, customers, management, employees, shareholders and also society in order to achieve company’s goals and targets in a manner that add a value to the company. All of the stakeholders play an important role in corporate governance to ensure that

    Read More

More about Lego Case Study

Open Document