Legos Marketing Mix
Roughly 19 billion Lego elements are produced annually and 2.16 are molded every hour, 36000 per minute. Lego’s main product sold on the market is a line of plastic building bricks that can be used in a wide variety of ways by people of all ages. Lego Brick contains an ingredient called ABS. ABS stands for Acrylonitrile-Butadiene-Styrene, which is a very tough, lightweight strong thermoplastic that is moldable, adaptable, and tough and takes colour very well which allows for printing to be done on it. According to just means, ABS is a material that is oil based with significant environmental footprint. The material for ABS is made by polymerizing styrene monomers and acrylonitrile monomers in the presence of butadiene synthetic rubber - there …show more content…
It is a plastic that is produced from plant-based substances such as a starchy grain like corn, starch/sugar cane, potatoes, wheat or even beets. The grain is milled, and a sugar is then extracted. The solution ferments in bacteria turning the simple sugar into lactic acid. Once it is purified by the removal of extra water, the lactic acid forms the compound, lactide. A catalyst is then added which allows the lactide molecules to form a long polymer strand. PLA in its raw form is now achieved and it is therefore biodegradable making it an eco-friendly …show more content…
This process needs to be carried out at a temperature less than 200 degrees Celsius or else the entropy favoured lactide generates water for each condensation step which is undesirable because water creates chain-transfer leading to low molecular weight material. Hence, the direct condensation is performed in a stepwise manner - lactid acid is oligomerized to PLA oligomers. Then, poly-condensation occurs where short oligomeric units combine to give high molecular weight polymer strands. Removal of water by using a vacuum is required to favour poly-condensation. Alcohol and carboxylic end groups can then now react. Image for Two Main Routes to Achieve PLA As we have established the replacement for ABS would need to be a material that is non-toxic, firm and sturdy and it would need to have the ability to absorb dye. Here is a list of Pros and Cons for PLA: Pros Cons • It has a higher 3D printer speed It can deform because of heat • No harmful fumes produced during printing Less sturdy than ABS • Shinier and smoother appearance • More environmentally friendly • Can be printed on a cold
Cape Fear Heroes Marketing Strategy
738 Words | 3 PagesThis assignment will include key marketing 4P strategies for the Cape Fear Heroes which is a professional indoor football team in Fayetteville, North Carolina. The Cape Fear Heroes is a member of the American Arena League and there is a total of 17 teams in the league. A key product strategy for the Heroes will be to create a new team logo that will help establish more support from the community. Fayetteville, North Carolina is known as the home of Fort Bragg, so the logo can represent a solider being portrayed as a hero. With the new logo the Heroes can have a product strategy to promote the community to add a professional indoor soccer team in Fayetteville, North Carolina.
Bromohexane Lab Report
1111 Words | 5 PagesIt forms a complex with HBr and extracts it from the aqueous phase into the organic phase where the alkene is. This dehydrates the acid, making it more reactive so that the addition reaction is possible. Rapid stirring is required in order to maximize the surface area
Marketing Mix For Cabela's
1936 Words | 8 PagesCabela’s is the leading specialty retailer and the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since its founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world and has long been recognized as the World’s Foremost Outfitter®. Through its established direct business and growing number of destination retail stores, Cabela’s offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service (Cabelas.com). Cabela’s target market is any outdoorsmen and outdoors women. They target many demographics: the hunter, angler, the boater, the outdoorsman, the hiker and the camper.
The Magic Toyshop Analysis
725 Words | 3 PagesBoth pieces present relationships, but the different contexts due to the time difference between the authors, however a theme they share is of unrequited love as they both posses an ultimate rejection of the relationship. The style with which the authors write include lots of description and they both use the third person perspective, however the impression of the relationship to the reader, the characters, and the writers’ choices of language in the two pieces is different. Angela Carter wrote The Magic Toyshop in 1967 and is a known feminist, her book is used to describe Melanie’s journey growing up in this period and becoming award of herself and her sexuality something Elizabeth Gaskell in 1855 was not exploring with her book though she did write it as a social novel to create an understating of the problems faced to different members of society at the time.
Marketing Case Study: Haagen Dazs, And I-Star
2688 Words | 11 PagesQuestion I took a trip of I-Star which is a departmental store. It comprises of different sections which includes eatables, beverages and cosmetics. Its way of marketing is very attractive. Different sections are highlighted through relevant posters and background pictures. All sections in this departmental store are designed in way that they attract every new comer to it but cosmetics section is designed in a way that it is prominent and visible from every side.
Target's Marketing Strategy
1228 Words | 5 PagesTarget is a retail business; the first store was opened in 1962 in Minneapolis. They provide a one stop shopping experience, selling everything from clothing and shoes to food and beverages. They are a superstore they sell pretty much anything you need. Target runs for a profit. The company goal for target runs off of their brand promise “Expect more.
Informative Speech On Plastic
1413 Words | 6 PagesThe reason plastic is used in many products is because it can withstand up to tons of pressure per cm3, is cheap, is durable, and finally, there is no worry for discoloring. But these days, plastic is becoming a major problem the world has to deal with. Plastic is thrown into the ocean, and it is breaking down into very small pieces, and killing marine life, as they mistake those pieces to their prey. As a matter of fact, nearly all plastics are recyclable, but it 's the recycling companies ' machines that refuse to recycle that kind of plastic(eartheasy.com). I. Plastic, what have you done?
Recrystallizing Benzoic Acid Lab Report
1019 Words | 5 PagesIn Experiment One we will be recrystallizing Benzoic Acid from water. In Experiment Two we will be recrystallizing Benzoic Acid using a solvent pair made up of Methanol and Water. The Seven step process of recrystallization consists of adding a solid organic substance into a solvent, then dissolving the chosen solute, decolorizing the solution, filtering solids, then recrystallize the solute by slowly cooling
Maxis Marketing Strategy
1706 Words | 7 Pages2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.
Analysis Of The Toy Section Of Walmart
557 Words | 3 PagesWhen you first enter the toy section of Walmart, you don’t really need signs to know which side is for boys and which side is for girls. Besides all of the purples, pinks and pastels that filled the shelves on the young girls’ side, it was also a glitter wonderland. On the boys’ side, however, were darker colors – black, gray, blue, red, or dark green. I found that a lot of the toys that I saw were dedicated to roleplaying, which we discovered in class, is crucial to childhood socialization.
What Is The Herman Miller Furniture Company
801 Words | 4 PagesFinding alternatives may be difficult because PVC has a lot of greater features such as being cost efficient, durable, scratch resistant, and formable. The alternative of thermoplastic urethane (TPU) is twice the price, which will increase cost significantly for the company. Herman Miller as a company must not only work to incorporate their new C2C design protocol but simultaneously keep good relationships with suppliers and keep cost
Marketing: Marketing Mix In The Ice Cream Industry
1497 Words | 6 Pages6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product
Distillation Lab Report
1300 Words | 6 PagesThanks to the boiling chips, the heat is evenly distributed within the flask, which permits a more controlled boil and eliminates the possibility of the liquid in the flask bumping into the condenser[5]. The tedious distillation process is rather simple: the beverage evaporates in the distillation flask and, having no where else to go, enters the condensing tube, where it cools down and is converted back into liquid form. From there on, this liquid flows into the final container, a graduated cylinder [preferably in an ice bath]. The extracted distillate is otherwise known as ethanol, a clear, colorless, flammable liquid, produced through the process of glucose fermentation and frequently used as an intoxicating agent in liquors[6].
Essay On Eco Friendly Building Materials
1042 Words | 5 PagesEco friendly building materials are made from renewable and also
Toys R Us Case Study
2034 Words | 9 PagesToys "R" Us proves to have more than it 's popular misspelled name going for it. The company has had almost consistent success since it was founded around 1960. With the history of popular children 's toys, Toys "R" Us has been standing out amongst competition by providing the multiple kinds of toy that can attract customer from all over the world. Toys "R" Us proves that building relationships is one of the major keys to run a successful business. Its unique hiring process provides stores with exceptionally talented employees.
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