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Lemon Tree Hotel Case Study

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INDUSTRY: HOSPITALITY COMPANY: LEMON TREE HOTELS AREA: CLIMATE ACTION

SUBMITTED BY: RHYTHM MALHOTRA
PRN: 15020841045
SECTION: A THE LEMON TREE HOTELS

Fresh, spirited and youthful, The Lemon Tree Hotel Company (LTH) is India’s fastest growing chain of upscale, midscale and economy hotels.

The group selected the ‘Lemon Tree Hotel’ chain because of their various initiatives implemented in terms of business and social responsibility as well as their sustainability activities.
The group identified FIVE areas that were considered essential to be associated to the industry of HOSPITALITY.
Following are the five areas:
I. Water Conservation
II. Climate Action
III. Clean and Affordable Energy
IV. Gender Equality
V. Helping the Differently Abled

All the areas were identified keeping in mind their impact on environment and also their contribution towards business responsibility.
Various strategies were devised for the above mentioned areas.
The strategies were INCREMENTAL in nature
The strategies were formulated and suggested considering that at present what the Lemon Tree Hotels can do to improve their performance with what they already have.
Incremental Strategies are suggested as it would provide a continuous improvement approach.
Further in the report the area of Climate Action is explained being an important aspect for the hospitality

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