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Lemonade On Wheels Case Study

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Preview The company named as ‘lemonade on wheels’ is a start up in the field of Beverage industries of the United States. Since the company is new, it would have a chain of stands across the city. Main products that would be served at the stand will be Lemon juices in various categories according to the taste, quantity and packages. The products are not age targeted and hence specific for all. Since it is a start up, the business plans for the company includes making its popularity by promoting the products in the market by very basic procedures. Name of the lemonade stand and its importance The name of the company has been kept as ‘Lemonade on wheels’. The reason behind choosing its purpose was to have mobility in the stands. The stand will be mini vans, and would have one compartment where fresh lemonade would be prepared and lemonade would be served. The consumers will have their seats in the shape of wheels outside the van. The seating arrangements for the customers would be such that all the chairs would get packed inside the van when the day gets completed so that the van has mobility. The basic idea for ‘lemonade on wheels’ is that the position of the van can be changed according to the costumers and timings and be easily set. Secondly, it is intended to channelize the …show more content…

• Increasing the recycling to a value and to minimize the waste in all the chains of Lemonade on wheels stand. • To increase the energy efficiency of the Lemonade on wheels’ stands in it’s all of the markets. • To support 100% of the beverage and food additives to be pure, i.e. without any mixing of other by products in the served Lemonades in order to maintain quality. • Serving 100% natural additives with low fat all across its market. • Serving 100% sugar free the products to its patients (Abrams, 2003 p. 211-213). Pricing

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