FTMS Global, Kuala Lumpur, Malaysia ATTEMPT: 1 ANGLIA RUSKIN UNIVERSITY Assignment Coversheet STUDENT DETAILS Student Number: 1550371/1 FACULTY Lord Ashcroft International Business School ASSIGNMENT DETAILS Module Ref MOD001055 / F01FTM / 2016/7 Module Title International Business Module Element 010 - Assignment 3000 words To Be Marked By Submission date (by 2pm) 04 January 2017 Submission of this assignment agrees to the following: I understand that the piece of work submitted will be considered as the final and complete version of my assignment of which I am otherwise the sole author. I understand both the meaning and consequences of plagiarism and that my work has been appropriately attributed unless otherwise stated. I have not knowingly …show more content…
Then, the company continue their internalization in 2011 by forming a joint venture with NEC from Japan and at the same year, Lenovo also did an acquisition with Medion, a PC and consumer electronics company based in Germany. The internalization of the company continued in Brazil whereas Lenovo acquires CCE, a leading consumer electronic company in Brazil. (Www3.lenovo.com, 2016) Lenovo has also been distributing their product through ECS ASTAR Sdn Bhd (a wholly-owned subsidiary of ECS ICT Bhd) in country like Malaysia. (Ecsm.com.my, …show more content…
Promotion • The sponsorship of the Olympic Games in Torino and Beijing has helped it to build a global brand (Chuanjiao, 2008). • It has also participated in Formula 1, NBA and World Golf championships. • In 2006, Lenovo appointed a famous football player Ronaldinho as its global brand Ambassador. (China view, 2006). • help in the increase sales and market share because people all over the world have passion for football and generally • celebrity endorsements help to develop a company on an international scale Place • After Lenovo 's acquisition of IBM 's PC division, the company is able to sell their products in the emerging markets through IBM 's wide distribution network. • There a few ways of distributing the product used by the company which are marketed directly to consumers, and also to small and medium scale businesses and large companies. • Able to distribute product to wider market
Nike is the biggest and most popular company when it comes to sports, closely followed by adidas. Nike releases many commercials in order to stay on top of their business and bring in more money. One of the best soccer related commercials they have made is ¨Winner Stays On¨.It is a sports commercial made in attempt to attract more people to purchase their soccer gear. This commercial could appeal to any soccer player or aspiring professional athlete because it revolves around the game of soccer they are playing to determine which team gets to stay. The phrase winner stays on is commonly used in all sports as a way of competing against each other.
The company had penetrated markets in Australia, Brazil, Canada, Denmark, Ireland, Japan, Peru, and United Kingdom. In this era of technology
As a soccer big fan, i believe that soccer has the power to change the world. It improves our life conditions, has the power to unite people and breaks down racial barriers. Under resourced countries will develop and become richer countries thanks to soccer. Furthermore, it improves personal skills by boosting self-confidence, self-esteem and communication skills. First of all, soccer has the power to change the world because it has the power to inspire and the power to unite people.
Ever since the late 1900s, advance on TV, satellites, communication network among global football clubs, and the transfer market led to a boom of transfer of foreign football players to the English Premier League. From the fact that 69% of the player playing in the English Premier League are non-British football players, it is easy to see ho global English football has become. This is globalization of football, which is the main topic of this paper. Based on McGovern’s definition, globalization in football is players from all around the world forming a team of unity. (25)
Why the U.S. FIFA Women 's World Cup victory is important for women in sports World Cup soccer victory boost women 's sports and encourages young athletes The U.S. Women’s National Team won the FIFA World Cup and broke many records along the way. More than 25 million people watched the final match against Japan, which made it the most watched women 's game in history and the most watched soccer game in the United States, men or women. Women 's and men 's sports have traditionally been miles apart in popularity, but the USWNT has made people take notice like no other women 's team in history. Building on the success of Team USA 's 1999 FIFA and 2012 Olympics victories, U.S. women’s soccer is closing the gender gap, inspiring a new generation of
At present, Huawei's products and solutions have been applied to the world 100 A number of countries, service global operations Quotient 50 45 in the strong Home and 1 / 3 of the world Of the population. In the process of globalization, Huawei's overseas strategy learning from the key experience of the success of the Chinese revolution, that is, encircling the cities from the countryside. And this one, from 1995 initially, Huawei launched a long and arduous journey to expand the international market, starting with some third world countries in Africa and Asia. At present, Huawei has set up branches or representative offices in more than 10 countries, including South Africa, Nigeria and Kenya to further close to customers. Since 2008, Huawei’s
This specific event, little did I know would a play a crucial part on my life, as a result of what was all a lie. Growing up in middle school much like young boys I was very curious and eager to grow up a little to fast for my age. I had always been around the opposite sex as a kid and I always knew that I liked girls. Unfortunately for me this curiosity in my young age would soon my a problem for me after a harmless dare to touch an older girls butt at my school turned into an even bigger deal that I could have hoped for. As you could probably imagine my immatureness in a gesture of comedy did not go over so easily with the girl that I essentially assaulted.
Despite its popularity, the company faced problem of low sales, when it entered the Russian market. It occurred,
You thought I was going to say but, didn 't you? You thought I was going to say, but I didn 't snatch people 's pocketbooks. Well, I wasn 't going to say that.". "I have done things, too, which I would not tell you, son—neither tell
A Familiar organization There are many familiar organizations that have successfully used globalization to expand markets and profitability. One of such organization is Nike Inc. Established in 1964 with the name ‘Blue Ribbon Sports’ (BRS) by Phil Knight and Bill Bowerman, the organization began as a distributor and importer of Japanese running shoes before embarking on a project to design its brand, which has become a household name in sportswear industry (O 'Reilly, 2014). Analyzing ways Nike Inc. has successfully used globalization to expand markets and profitability. There are various ways Nike Inc. has successfully used globalization to expand markets and profitability.
Largely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company.
nternational marketing in export and franchising Objectives International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. • To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world. • To bring integration of economies of different countries and there by to facilitate the process of globalization of trade. • To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace. • To facilitates and encourage social and cultural exchange among different countries of the world.
In the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.
International Business Machines (IBM)- 1) Introduction IBM (International business machines) corporation is one of the biggest multinational computer technologies and IT consulting company spread over 170 countries with 330,000 employees. It has its headquarters in Armonk, New York, United States. IBM started its business on June 16, 1911. It is the manufacturer of computer parts for hardware and software and, consulting services and hosting services. And also offers services in infrastructure.
1.0 Introduction The main objectives of this report is to identify and critically evaluate the strategies used by a chosen Multinational Company (MNC) to internationalize. Firstly, this report will clearly analyzed the current internalization strategies that being used by the chosen Multinational Company (MNC) which is Lenovo Group Limited and its relationship with the theory of internalization. Secondly, a relevant of internalization strategies will be proposed in this report which is suitable for the internalization of Lenovo Group Limited.