The style of communication is more subtle and indirect (high-context culture), in which long-lasting, trust-based relationships create the conditions to conduct business. Cultural awareness is essential for international business success. Google has been attempting to re-establish its presence in China since 2012 because of the huge market potential. Learning from past experiences, the company has softened its approach and is now more accepting of Chinese culture and business
Facing with the varieties of challenges brought by globalization nowadays, Chinese government has spent every effort to promote Chinese culture. Cheng(2008) defines cultural strength as “the locus of cultural vitality; that is, culture existing not as object (target) but rather as subject.” For the innovation of Chinese culture, and according to the work that Chinese government had done the recent days, our government advocated to inherit and carry forward the essence of Chinese culture, and as mentioned above, to bring in and use the essence of all kinds of culture for reference as well. Cheng(2008) also defines the essence of Chinese culture are on the one hand the tradition of Chinese culture and the locus of its quintessence, essence and vitality and, on the other hand, the future of world culture, and the place where Chinese culture can contribute to future world culture. We’re supposed to be more confident when facing with the intense challenge brought by globalization. Keeping the characteristic of Chinese culture is also necessary.
As seen in the article, in order to expand into China, a wide distribution of network is essential. However a lot of investments and time would be needed. In addition, Starbucks would face challenges from the external factors in China such as economic, political and culture issues. Hence, it would be better to establish a joint venture with a reputable and accomplished local firm. As such, Starbucks has established a joint venture with Taiwanese drinks maker Tingyi, with the brand name Master Kong, the largest firm in China that specialises in manufacturing and distributing instant noodles, beverages, baked goods and soft drinks.
Brand 's critical investigation explores supply chain management, Quality management system and Human resource and job design which help to develop and grow the performance. Yum! Brands have opportunist increase the number of healthy menu option which will reflect the sales revenue. Yum recommended improving ISO: 9001 standard and enhance TQM system as one way to address the problem and guide management to find a solution. Company supply chain need to more control and monitor to void the crisis which happened in KFC China and Recommend Company to be the supplier by itself for all branches in the
The culture and attitudes of the people of China is another challenge for the global manager, where he must seek to understand and accept it. An open mindset is required to be open to new experiences and challenges. Leadership is carried out differently in China compared to the West where empowerment is offered to employees. Whereas in China, leadership is based highly on teachings of Conficus, where a hieracrchy is maintained. The senior managers tell the subordinates and employee what to do.
Many of China’s renowned firms are SOEs that are guided by government policy. The Chinese government develops a selective support strategy and particularly encourages 22 strong companies to engage in outward FDI. The primary goal of this action is to develop the chosen firms into globally competitive multi-nationals, either by joining the ranks of the Global 500 or by building international brands (Deng 2007:
They pass benefits to each other. (p.48). So and Walker(2006) states it is influenced by ‘San Gang’ from long history of Confucianism of Chinese that family should take care of each other by rules(p.89-90). It is difficult to judge whether Guan xi is a blessing or curse because there are many factors for a corporation to succeed in a long term and Guan xi is just one of the elements, but in short term it definitely has effect on doing business in China.
1.0 Introduction The main objectives of this report is to identify and critically evaluate the strategies used by a chosen Multinational Company (MNC) to internationalize. Firstly, this report will clearly analyzed the current internalization strategies that being used by the chosen Multinational Company (MNC) which is Lenovo Group Limited and its correlation with the theory of internalization. Secondly, a critical analysis of the internalization strategies including the internalization marketing mix of the company and the PESTLE aliening will also be analyzed in this report. 1.1 Background of the case The chosen company is Lenovo Group Limited which is a multinational technology company that is headquartered in Beijing, China. Established
Then Rasmussen (1955) developed a parameter theory. He proposed for competition and sales determinants as price, quality service and advertising. After that Frey (1961) divided variables into two parts: the offering and the methods and tools. The offering included product, packaging, brand, price and service, while methods and tools included distribution channels, personal selling, advertising, sales promotion and publicity. McCarthy (1964) refined what Borden (1965) came up with in which he defined marketing mix as combination of all of factors at a marketing manger’s command to satisfy the target market.
The rise of China’s economy and increased soft power is viewed as threatening to democracy. This essay will assess China’s actions based on Kant’s Triangle of peace to determine if this fear is rational or if China is becoming more peaceful by analyzing how the democratic peace and political economy international relations concepts apply to the China and what are its challenges going forward. According to democratic peace theory, democracies rarely go to war against each other. Non-democratic states do not allow their individuals the freedom to follow their dreams and detract from others’ freedom. One of the primary underpinnings of the democratic peace concept is the idea of liberalism.