ipl-logo

Leonard Vs Pepsico Case Study

363 Words2 Pages

Summary of LEONARD v. PEPSICO, INC.
PepsiCo (Defendant), advertised Pepsi related paraphernalia, which one could obtain by getting “Pepsi points” by drinking Pepsi. The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. Plaintiff tried to obtain the Harrier Jet by sending fifteen Pepsi points and a check for the amount of money needed to obtain the Harrier jet. Defendant refused to deliver the harrier jet.
Facts:
Defendant ran an advertisement for a promotion in which people could obtain “Pepsi points” by drinking Pepsi and then use them to purchase items from a catalog. The back of the order form stated that a person could purchase Pepsi points for ten cents a point.

Show More
Related

  • Turner V Hershey Chocolate Usa Case Study

    1048 Words  | 5 Pages

    Name: Patel Mukeshkumar Paper # JANET M. TURNER, Appellant v. HERSHEY CHOCOLATE USA Word Count: _______ I. Citation: Turner v. Hershey Chocolate USA, 440 F.3d 604 [3d Cir. 2006] II. Issue and Rule: The district court granted the defendant’s motion for summary judgment on the plaintiff’s disability claim. The appellant’s essential accommodation claim went to trial, but court excluded evidence regarding disability.

    Read More

  • Rhetorical Analysis Of Richard Seaver's Argument

    680 Words  | 3 Pages

    He maintains a conscious naivety by using derisive underlying sarcasm masked by tactful verbal articulation in response to the authoritative and condescending tone of Herbert's letter, which allows for a persuasive and entertaining argument. Though Seaver uses humor to establish his purpose, he maintains the mutual respect between the two parties, despite him believing the conflict to be childlike and absurd. Since Herbert’s argument can be interpreted in multiple ways, Seaver attacks a fallacious interpretation of Herbert’s argument: the reason he is against the two companies using the same slogan is because consumers will be unable to tell the physical difference between a book and a beverage. Seaver says that “in order to avoid confusion between the respective products due to the slogan, each sales personnel is to make sure that what the customer wants is the book, rather than a Coke,” and adds that he fears “those who read (his) ad may well tend to go out and buy a Coke rather than (his) book.” Seaver also recognizes that Herbert cannot use the threat of the law and therefore ironically mentions his “strong sentiments concerning the First Amendment” and willingness to “defend to the death” Herbert’s right to use the slogan, even though his response was intended to regard his own rights.

    Read More

  • Rhetorical Analysis: It's The Right Thing '

    658 Words  | 3 Pages

    Herbert addresses the problem of using the slogan with association of the book as there will "be a likelihood of confusion" as there is a "connection with our respective products" ( Herbert ,9-11.) Herbert brought the flawed idea that people would confuse the book and Coca Cola as they have the same slogan. However, Seaver counteracts this with verbal irony saying that the public would "mistake a book by a Harlem schoolteacher for a six-pack of Coca Cola" (Seaver,5-6.) Seaver distinguishes the flaw of Herbert's argument as people would not connect the two products even if they had the same slogan. This proves Herbert's argument as logically incorrect as the public would be able to tell which product is sponsored by which company, Coca Cola sodas by the Coca Cola Company and the Diary of a Harlem Schoolteacher by the Grove

    Read More

  • New York State Authority V Bad Frog Brewery

    455 Words  | 2 Pages

    beer label protecting children from vulgar and profane advertising, and by doing so, is New York State Authority (NYSLA) denying Bad Frog Brewery protection by the First Amendment under Commercial Speech. Under the Commercial Speech a court must determine these criteria’s: Whether the asserted governmental interest is substantial, whether the regulation directly advances the governmental interest asserted, and whether it is not more extensive than is necessary to serve that interest. Here, New York State has two substantial interests “promoting temperance and respect for the law” and “protecting minors from profane advertising.” Nevertheless, New York State failed to show that Bad Frog beer label directly advances the States interest of “promotes temperance and respect for the law” by other marketing gimmicks in the same way as “Budweiser Frogs,” and “Bud-Ice Penguins (Bad Frog Brewery, Inc. v. New York State Liquor Authority).”

    Read More

  • Case Study: Coca-Cola Co. V. Koke Company

    287 Words  | 2 Pages

    Coca-Cola Co. v. Koke Co. of America, 254 U.S. 143 (1920) U.S. Sup. Ct. Facts: 1886 marked the invention of a caramel-colored soft drink created by John Pemberton. Coca-Cola got its name after two main ingredients, coca leaves and kola nuts. The Coca-Cola Company is suing Koke Company of America from using the word Koke on their products. They believe Koke Company of America is violating trademark infringement and is unfairly making and selling a beverage for which a trademark Coke has used.

    Read More

  • If Mr. Jones And Cut-Rate Liquor, Was Intoxicated?

    1006 Words  | 5 Pages

    Whether the Defendant, Mr. Jones and Cut-Rate Liquor, sold a beverage in question to Mr. Watkins? 3) Intoxicating beverages. Whether the Defendant, Mr. Jones and Cut-Rate Liquor, sold intoxicating beverages, such as beer, wine, fortified wine or spirits to Mr. Watkins? 4) Intoxicated person.

    Read More

  • Case Study Of Bearman V Notre Dame

    515 Words  | 3 Pages

    The plaintiff was suing based on failure to take the proper guidance and action to prevent

    Read More

  • Uniform Commercial Code Essay

    451 Words  | 2 Pages

    Deals Co. v. Mainland Motors Corp., 40 Mich. Application. 270, 198 N.W.2d 757 (1972) (defendant corporation which allegedly did not honor agreement had burden of raising statute of frauds

    Read More

  • Case Study Of Turner V. Hershey Chocolate USA

    1045 Words  | 5 Pages

    Name: Patel Mukeshkumar Paper # JANET M. TURNER, Appellant v. HERSHEY CHOCOLATE USA Word Count: _______ I. Citation: Turner v. Hershey Chocolate USA, 440 F.3d 604 [3d Cir. 2006] II. Issue and Rule: The district court granted the defendant’s motion for summary judgment on the plaintiff’s disability claim. The appellant’s essential accommodation claim went to trial, but court excluded evidence regarding disability.

    Read More

  • Case Study: Welge V. Planter's Lifesavers

    517 Words  | 3 Pages

    While Mrs. Mabee carried the jugs from the front door toward the back of the house, one of the jugs shattered and spilled on her body and on the dining room floor and furniture, causing severe damage. 2 & 3 -The Product was so defective that the product was unreasonably dangerous and cause the plaintiff’s injury. It was evident the product was defective since as soon the jugs were handed over to Mrs. Mabee by the delivery driver, the jugs shattered causing injury instantly. Jeanny

    Read More

  • Microeconomic Project: Case Study Of Pepsico

    819 Words  | 4 Pages

    ECONOMICS PROJECT Name: Saatwic Malhotra Course: BBA.LLB (H) Section: A Enrollment Number: 7058 ACKNOWLEDGEMENT I express my sincere thanks to Mrs. Tanu Sachdeva, my economics teacher who guided me throughout the project and also gave me valuable suggestions and guidance for completing the project. She helped me to understand the issues involved in the project making besides effectively presenting it. My project has been a success because of her. PEPSICO • PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.

    Read More

  • Case Analysis: Case Study: Kraft Heinz Company

    1823 Words  | 8 Pages

    Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

    Read More

  • Coke And Pepsi Case Study

    1101 Words  | 5 Pages

    In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).

    Read More

  • Pepsico Case Study Model

    962 Words  | 4 Pages

    Danielle Walker, an American female is the president and CEO of Training Management Corporation (TMC). Founded in 1985, the company was built to deliver practical consulting and solutions that meet and have the ability to turn multicultural business environment to be able to overcome operational challenges. TMCorp help companies worldwide distinguish similarities and differences in its work environment and help to maximize performance to reduce risk, with this done, innovations then can be enhanced with the most effective way. The company headquarters is situated in United States, regional offices in Singapore to serve Asia-Pacific and in Belgium to serve Europe, Middle East and Africa.

    Read More

  • Essay On Misleading Advertising

    979 Words  | 4 Pages

    Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

    Read More

More about Leonard Vs Pepsico Case Study

Open Document