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Levendarary Cafe Case Study

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Levendary Café China Case Study
Question One Answer:
Many International firms competed to enter the vast China market for franchising and expanding their products and services in a market which offers a wide scope of business opportunities mainly the size of its population and the openness of China on the Western world after so many years of its protectionist policies. In this respect, Levendary Café, a huge American leading Company operating in fast food like other American companies such as McDonalds and Kentucky Fried Chicken is trying its chance to enter the China market but there are some discrepancy of views between the top management of the Company at home n America and the appointed manager to run the Levendary Café operations in China, Louis Chen and the new CEO Mia Foster. The new CEO faces many issues to deal with, the design and look of the Levendary outlets which Chen has changed and even used some plastic chairs in some outlets to the discontent and disapproval of the top management of the parent Company in America
When leading companies are established as franchised investing companies in foreign countries as is the case of Levendary Café , they care to see that their objectives, strategies and approaches to business are implemented as per the requirements of the parent Company at home where it started before going International. Therefore the appointed agent or representatives of the Company shall abide by the requirements and objectives of the Company

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