Levi's 501 Swot Analysis

THE LEVI'S 501 JEANS TIMELINE

Saturday I spent at Levi's at Bh Shopping to try on a pair of 501 pants and was impressed by how much the waist is low.

I do not know if it's a modeling difference from Brazil, but I actually found it much lower than my 501. Is it my impression or the fabric economy is rolling loose? Even Savassi's corporate suits are down.

Anyway, the 501 which is the classic of the classics and the first jeans invented in history, was not always the same. This lowered waist is not the first of several changes over the years.

Levi Strauss and Jacob Davis patented the jeans reinforced with rivets in 1873. The first Levi's pants were made of a fabric called "duck canvas" in an orange brown (a very thick cotton canvas) and later

This is the largest model of all 501, reflecting the fashion of 1930.

Did you know that Levi's brand was only registered in 1927? Before that all jeans were called Levi's. That is why this model begins to have a different detail, the ® that appears next to the mark.

An interesting curiosity is that hidden beneath the leather flap was a white label that was only visible after the leather began to shrink. The label had a white eagle and the letters NRA, which was the act of national recovery. Levi's had the right to include this label for having adopted the labor rules imposed by President Franklin Roosevelt during the Great Depression.

Two major changes in the jeans of 1937. First is the red sticker that appeared in the back pocket, a new way to separate Levi's from the competitors. The second is that the rivets of the back pockets are now covered by the fabric, a solution not to scratch the furniture.

The seam was wider at the ends to bypass the metal of the rivets and the pockets came with a booklet of arrows pointing out saying "the rivets are still here".

The suspender buttons were also gone, but were still sold as an option to be put on

Until then it only sold on the other side.

Many people already knew the jeans but for many the pants was still a novelty, especially the fact that the clasp of the hawk is with buttons.

To solve this problem Levi's has released a zippered version, the 501Z. It was the same pants, but with a zipper instead of a button.

Few changes in the 1955 jeans ... the red label on the back pocket is now double sided and it looks like the leather patch on the waist was replaced by a leather imitation. The leather patch still had the two horses drawn. This illustration that Levi has already put aside showed two horses, each tied to one leg of the jeans, pulling in opposite directions.

Another interesting detail is that the link to pass the belt was not centered on the back of the pants. It was probably to facilitate sewing, which passed the line through a thinner point of the jeans. Speaking of jeans, it was in the 1950's that this type of pants began to be called that way. Before, the "jeans" were