In the 1980s, Levi's had diversified its product in Europe into dozens of unrelated lines. Foreign operations accounted for only 23 percent of sales in 1984. Tusher and Haas moved to concentrate foreign sales on the classic 501 jeans, and positioned the pants as a high-priced, prestige product. The company began selling its jeans at posh boutiques in Europe and Japan, at prices more than double the U.S. price. By 1992, foreign sales represented close to 40 percent of the company's revenues, and over 50 percent of
com,” womens fashion was known as dressing “smartly” in the 1950’s. The slim and sleek style, began to grow throughout the fifties. During this time, outer garments and undergarments began to become more and more popular to a womans outfit. Women started wearing outer garments such as, cropped jackets that enhanced the hourglass shape that every female wanted to have. Longer, more fitted, styles of coats were also worn very often.
because clothing could be mass produced for far less than made-to-order custom garments. During this era, zippers became a staple in finishing garment – because zippers cost less than buttons. In 1938 small shoulder pads became fashionable. The movies influenced how women dressed and what they thought about fashion. In 1940s fashion was a good mix of comfort and glamour.
Strauss was born in Bavaria, Germany and moved to the United States around 1847. Strauss moved to California during the gold rush to try and make money off his small clothing business. Jacob Davis, who was a customer of Strauss, partnered with him and they designed the first blue jean (Levi Strauss). Jacob came up with the idea of the innovative jeans but couldn’t cover the cost himself, so he asked Strauss to help and they made a deal. On May 20, 1873 the two men received a United States patent on their new and innovative design, which marks the day as the birth of the blue jeans.
Vintage clothing over the years has evolved more as a trend and makes you inherent the look. We in this article are investigating the growing popularity of vintage fashion as an investment and why should you own a vintage piece. I am a vintage lover, so I am being biased here as to why everyone should own a vintage. These pieces are classics. The saying is true in this case “old is gold”.
One trend was disco clothing, tube tops, sequined shirts, blazers , pant suites and mini skirts. “Although afros were very fashionable, cornrows-rows of very tight braids-were also worn by African Americans including celebrities (Frankel).” Another was the hippie look which was tye-dye shirts, bell bottom pants and jeans. Headbands, scarves, and floppy hats were just some of the accessories adorned by this trend. Anti-conformists approach to fashion consisted of sweaters, tshirts, jeans and sneakers. The popular fashion movement was largely shaped by events that took place in the 1970’s.
By 1980, people started to wear clothes in different cloths and styles. The fashion became more and more westernized. Jeans became popular at that time, and millions of young people dressed in cowboy style. In nowadays, Chinese people are more demanding about style than the basic function of the cloths, the clothing is more westernized and modern. And the Chinese traditional clothing became uncommon in the urban
Inspired by social icons in the news, most American followed suit in the crazy hair trends, soon making them the norm. Following the trend of consumerism, dressing for success also became big as citizens tried to mimic the wealth and beauty they had come to know in icons of the time. Genres of dressing also arose in the contrasting styles of “Preppy” and “Street Style”. The first favoring the typical white-suburban look, many wore pastel polos, sweaters, Keds shoes, and jean or khaki pants. Street style, however; followed the rise of Hip Hop and Pop, taking inspiration more from music stars in the form of sequin dresses, colorful athleisure pieces, wild prints, and outrageous colors.
The flapper flair rapidly disappeared and a more simplistic and subdued trend emerged. This new fashion was very congruent among societal classes and age groups. Depression era clothing was plain and old. No one could afford to buy new clothing, so they were left with what they had currently owned. Clothing look was unimportant as women only desired clothing for ease of wear, thus eliminating the styling and presentation aspect of fashion.