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Swot Analysis Of Levi's Jeans

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Corporate Business Strategy
Brands and Products
We offer a broad range of products, including jeans, casual and dress pants, tops, skirts, jackets, footwear and related accessories. Across all of our brands, pants — including jeans, casual pants and dress pants — represented approximately 85%, 85% and 86% of our total units sold in each of fiscal years 2009, 2008 and 2007, respectively. Men’s products generated approximately 73%, 75% and 72% of our total net sales in each of fiscal years 2009, 2008 and 2007, respectively.

Levi’s-Brand
The Levi’s brand epitomizes classic American style and effortless cool and is positioned as the original and definitive jeans brand. Since their inception in 1873, Levi’s jeans have become one of the most recognizable …show more content…

These products are the foundation of the brand. They encompass a wide range of jeans and Jeanswear offered in a variety of fits, fabrics, finishes, styles and price points intended to appeal to a broad spectrum of consumers. The line is anchored by the flagship 501 jean, the original and bestselling five-pocket jean in history. The Red TabTM line also incorporates a full range of jeans wear fits and styles designed specifically for women. Sales of Red TabTM products represented the majority of our Levi’s brand net sales in all three of our regions in fiscal years 2009, 2008 and 2007.

• Premium Products. In addition to Levi’s» Red TabTM premium products available around the world, Levis offers an expanded range of high-end products. In 2009, we consolidated the management of our most premium Levi’s Jeanswear product lines under a new division based in Amsterdam. This division will oversee the marketing and development of two global product lines: its existing Levi’s» Vintage Clothing line, which showcases our most premium products by offering detailed replicas of its historical products, and Levi’s Made & Crafted, a recently-launched line of premium …show more content…

Will focus its resources behind its businesses that it believes will provide long-term, sustained profitability. It considers its core businesses to be the ones that create the most value on a brand, geographic, customer or business-segment basis. These businesses include its men's bottoms business for the Levi's® brand globally and the Dockers® brand in the United States. It considers its core products, including our 501® jean and Dockers® khaki pant, to be key assets. Itals o considers its key wholesale accounts in the United States and Europe to be vital elements of our long-term growth

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