Because of this the value of the product of the Company escalated by almost 200 percent The different measures obtain by the company didn’t go in waste because Samsung was listed amidst the topmost products, the product being evaluated by the Interbrand Incorporation. Among the non Japanese products, Samsung Company was the only company from Asia. Adding other accomplishments was when Samsung rank #34 in the 100 best companies all over the world. This listing was again conducted by Interbrand incorporation. thus visible Samsung is successful in the Branding.
Samsung, a South Korean business conglomerate, and the world’s largest information technology company, has been keeping up with its top competitors in global marketing as well as profit. Apple, the company who currently hold the number one brand value in the world, and Samsung’s rival in the smart phone industry, makes less profit than Samsung. Other top competitors such as Sony, and LG, also falls behind against Samsung on profit as well. Furthermore, I believe that Samsung has a better brand role for its consumers. In my personal experience, in buying appliances and home theater systems, I find Samsung products to be as reliable as Both LG and Sony, and almost at the same quality for a much lower price.
By doing my research on the topic marketing strategies of Mercedes I have understood the various things and facts about Mercedes and its marketing strategies. I came to know that Mercedes was originally founded by Karl Benz in the year 1886 when he invented the first petrol powered car motorwagen. But the Mercedes was first marketed in the year 1901 by the Daimler. In the first motors auto race the Mercedes motor vehicle has won the race which increases its value in the market. During the period Mercedes has change its several logos now the present logo of Mercedes is three pointed star which represents the presence of company all over the world.
As of 2006, it held more than 600 American patents and more than 2,800 international patents, making it the largest owner of AMOLED technology patents . Mobile phones , Samsung's flagship mobile handset line is the Samsung Galaxy S, which many consider a direct competitor of the Apple iPhone.  It was initially launched in Singapore, Malaysia and South Korea in June 2010, followed by the United States in July. It sold more than one million units within the first 45 days on sale in the United States . Semiconductors , Samsung Electronics has been the world's-largest memory chip maker since 1993.
China and India are two big markets. The customers are obsessed with Samsung smartphones and they are looking for some new options. Samsung is not able to fulfil the customer’s expectation completely. Daily new entrants are coming in the market and they are impacting the business of
One of the huge markets for Samsung is China so losing Chinese market share means losing profit. Third, nowadays, western markets are saturated. There aren’t many people without phones in the western markets but Samsung is still making new product so deficit is increasing. Fourth, all phones have same system and hardware. Samsung’s hardware and android system doesn’t differentiate itself from other phones.
The company is able to achieve strong market presence in almost hundred countries including Unites States, Canada, India, United Kingdom and Korea etc. in present time, BMW is able to position the company in premium segments with three of their world famous brands i.e. Rolls-Royce, BMW, Mini (www.bmw.co.uk, 2015). In the year 2012, BMW was announced by Forbes as being most reputable business of the world. The most classiest and stylish cars all around the globe that is known for its design and quality is BMW.
For every person who wants to get the maximum value for the price that they pay. Unlike other electronic firms, their products are innovative, at the same time provides maximum value on the whole its affordable luxury thus providing best value proposition. It is positioned as a mid to higher end brand catering wide range of customers ranging from lower middle class to upper class people. POPS & PODS Samsung electronics produces consumer electronics in five categories they are TV’s and video /audio players, mobile phones, computers, cameras, home appliances. Category POP POD TV/Video/audio players Innovation and picture quality Emotional connect with the Indian families, more value for the money they pay Home appliances New technologies Samsung’s appliances are energy efficient Cameras Dual view and multi view cameras Not many
Samsung Electronics Co., Ltd. is a South Korean multinational electronics company which headquartered in Suwon, South Korea. Samsung has long been a major manufacturer of electronic device such as lithium-ion batteries, semiconductors, microchips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia. Samsung has been the world 's largest manufacturer of LCD panels since 2002, the world 's largest television manufacturer since 2006 and world 's largest manufacturer of mobile phones since 2011.Samsung Electronics displaced Apple Inc. as the world 's largest technology company in 2011 and is a major part of the South Korean economy. In June 2014 Samsung published the Tizen OS with the new Samsung Z. For Samsung Electronics, 2003 was a watershed year.
Samsung Changing the Electronics Industry since 1960s Samsung, founded in 1938 by Lee Byung Chul, has followed a strategy of diversification since its inception. It started as a trading company, but within the next 3 decades had moved into myriad sectors like retail, textiles, insurance & securities. It followed this strategy of diversification even more rigorously post 1950s when it entered into the electronics industry in 1960s and post that into construction & ship building industry. This can be considered as a major turning point in Samsung’s history as electronics generate the most revenue for the company now. But another major change happened in the company structure post its founder’s death.