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Libroffee In The Philippines Summary

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CHAPTER 4 INDUSTRY ANALYSIS Political Philippine’s government is led by the president and three interdependent branches namely the legislative, executive and judicial. Legislative is where the Congress is and composed of 12 senators and 290 house representatives. They are the ones who are making the bills that will be the future laws if they are approved by the president. An example of this law that may affect Libroffee is the Truck Ban Ordinance 8336 Sec. 2 where trucks are banned from the streets of Manila. It will affect Libroffee in terms of inventory and supply. If the truck failed to deliver the goods on time then Libroffee will fail to serve the need of its customers. Libroffee may face problems with the coffee suppliers. Traffic is another problem where the Mayor and the leaders of the country do not know how to fix …show more content…

This is the time that the Philippine coffee industry flourished in the country. But because of the coffee rust disease, the coffee crops were almost wiped out at the end of the 19th century. In the year 1995, the Philippine coffee industry produced a total number of 123,934 metric tons which is valued at P6, 818 (18 million). The Philippines became the top coffee exporter that time but eventually because of certain reasons like previous global declines in coffee prices, lack of support from the government, urbanization and other factors, the Philippine coffee industry suffered deterioration. Compared to the coffee production in 1995, the Philippines now produce 30,000 metric tons of coffee per year which is lower in number than that of before. The area of land being cultivated by coffee was 130,000 hectares in 1989 and unfortunately declined to only 75,000 hectares in 2006.Today, the Philippine Agricultural Department aims to improve and increase the country’s coffee crop in order to bring back the life of the Philippine coffee

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