Lidl Case Study

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Lidl and Corporate Social Responsibility
Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz 2003, p. 36). CSR is becoming increasingly important in business, just as the government must act ethically there is a demand for corporate social responsibility within companies. In this essay the narrator will discuss Lidl and its implications for Social Corporate Responsibility. It will explore the different ways in which Lidl are involved in CSR and whether or not they do enough. This essay will explore the true intentions of Lidl and their CSR.
Lidl first opened its doors in Ireland in July 2000. Since
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Tesco’s is known for its bullying tactics. Lidl are trying to work with the Irish farmers in a fair manner. Lidl are currently sponsoring a programme on UTV called ‘Rare Breed’. The programme will feature 21 farmers from across all of Ireland and will highlight the struggles’ and successes of Ireland’s farmers. Lidl currently source from 180 local suppliers, with 300,000,000€ of Irish produce each year. This year in Lidl, the fruit and veg war that the supermarkets have at Christmas didn’t happen. Lidl were the only supermarket in Ireland who did not entice their customers with 6 cent pineapples. Lidl attracted their customers with a deluxe range and 10euro off shopping vouchers, found in Sunday newspapers. This shows a commitment to the Irish farmers, an example set for other supermarkets to adhere…show more content…
This programme is open to school leavers and mature applicants and provides store training as well as a fully paid for degree with Dublin Business School. The programme is great for people who may not be able to afford a degree, or whom cannot afford to study without the financial support of a job. "The programme provides access to third-level education to a group of students/participants who might not otherwise have the opportunity.'' (Gerry Muldowney Head of Dublin Business School). Lidl offers a salary and health care benefits to those on the programme. From a personal perspective as a student on the RMDP programme, I would not have been able to work towards a degree without the financial support this programme offers. However although Lidl fund this entire programme, a lot of its social corporate responsibility activity is arguably used for tax relief. Lidl also benefit by having RMDP students working in store at an SRP/Deputy level for minimum wage. However regardless of the financial implications for Lidl is a great opportunity for anyone lucky enough to be on the programme. It is a chance for Irish citizens to share some of the success Lidl have gained in the Irish
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