Life Orientation Alcohol Assignment
Task 1: Advert
1. Alcohol is indirectly portrayed through mans and woman's behaviour and appearance. Alcohol is portrayed in the advert of the woman through her torn top, smeared makeup, the vomit in her hair and through the broken heel of her shoes. Alcohol is portrayed in the man’s advert through his broken watch, torn top and pants, urine on his shoes and his bloody nose.
2. The advert can have two different impacts. Depending on the person watching it, it can impact them differently. If the viewer is a person who has experienced this and goes out often to drink, then these adverts could change the values and beliefs of the viewer. It could change their values and beliefs by resulting in them receiving
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As in question 2, there could be two different outcomes. Depending on the viewer it can be effective but it could be ineffective as well. It could be affective in that the viewer could get the message of the advert and change their ways and the way they think about alcohol. It could be ineffective as the viewer might not care if that happens to them and some people might think that it won't happen to them as they have done it in the past. This may cause them to then just ignore the advert. Hence, I think the advert is both effective and …show more content…
I think these adverts are relevant to teenagers. Teenagers are at the age where they start experimenting with substances like alcohol. As they are teenagers they are not yet as responsible as may be adults in the way that they are not as equipped or experienced to always make the correct choices. They are also constantly under peer pressure and they might not know when enough is enough. This may cause them to land up being in a situation like the one presented in the two adverts. They do not reflect my experience of alcohol as I myself do not drink excessively. I believe that one should respect the age limit of drinking as it is there for a reason. However I do believe that both these adverts apply to teenagers all around the world as it's not just British teens getting drunk but it's teenagers from all around the world who face the same
So overall is this advertisement effective? I would argue yes, the ad is appealing to people who drink causally or just to get drunk, so long as they don’t have an aversion to
I think the second part of the commercial is the most effective in making sure when those are drinking they make the responsible decision that way they can make it home safely. The audience can relate to this because when the screen goes black especially the first time it really makes the audience ponder what it would be like if their loved ones never made it home, and also how it would make their loved ones feel if they didn’t make it back home after a night of drinking. Therefore, making the audience wanting to be responsible after a night of drinking that way they are able to see their family and friends again. Also, in the commercial when the man comes back home stating that he didn’t think it was a good idea to drive home after he was drinking so he stayed the night at Dave’s advising the audience to make a plan to get home safely and be responsible in hopes that the message will get out there to decrease the amount of accidents caused by drunk
Leslie Snyder builds an argument to persuade the audience that exposure to alcohol advertising increases alcohol consumption in youth by using evidence, such as facts or examples, to support her claims. Snyder proves that alcohol related advertising was due to the increase in drinking. Money spent on alcohol related advertising was also due to an increase in drinking. Snyder also explains when an under age drinker is exposed to high levels of alcohol advertisements the results are increased rather than decreased. Snyder uses these few examples to support her claim that the money spent on alcohol advertising and the exposure to alcohol advertising affects alcohol consumption by youth.
How does advertisements relate to the underage consumption of alcohol? In “Effects of Alcohol Advertising Exposure on Drinking Among Youth”, Leslie Snyder writes about the danger of alcohol advertising and how it affects teens who are exposed to it. To get the claim across, Snyder uses ethics, emotion, and reason to argue against some alcohol advertisements’ methods. To prove the hypothesis that advertisements affects youth drinking, Snyder makes telephone surveys and incorporates the data into the article.
In Thoman’s essay” Rise of the Image Culture: Re-Imagining the American dream.” , she stated “Most single commercials do not have such a direct impact. What happens instead is a cumulative effect.” According to Merriam-Webster dictionary, the Cumulative effect is; an effect produced after something occurring over a long period of time. Commercials expresses this effect repeatedly by displaying daily throughout many sources.
Alcohol is being abused not only for the parties, but as a “liquid fixer” for people’s problems. “It can be used to suppress feelings of anxiety, depression, alienation or despair by affecting certain
Many commercials have messages based inside of them. They try to get the viewer to connect and/or relate to the product or company, and influence them to buy the product. Such is the case with Budweisers’ “Friends are Waiting” commercial from September 2014. It does a great job illustrating how selfish and irresponsible drunk driving is. It also shows how others are depending on you
By using this tactic, viewers don’t dismiss the ad because it is a beer ad, but instead are captivated by the story and will talk about the story and will remember the story. It is not just another beer commercial during a football
A suggestion that could be given to make it more persuasive could be to put words on the screen at say do not drink and drive. To sum up, although this commercial is persuasive because of ethos, logos, pathos, etcetera, it actually does more than that. It actually controls by making us hate against drinking and driving. Drinking and driving is dangerous.
The title on the middle of the ad says it all, in terms of being persuasive. Some people may interpret the message differently than others. At the end of the day, the message is very clear and understandable. The author made it very easy for the audience to understand the message. It gives a strong persuasive message about the dangers of drinking and
Advertisement has been a way to sell products for a long time, but it may not always come off as the best way to promote a product. Companies will do some of the most outrageous things to their advertisements just to make their product shine. In the documentary Killing Us Softly 4, Jean Kilbourne, she talks more about advertising and the negative impact it has on society and the negative messages it sends people. In the documentary, Kilbourne shows how advertising distorts the image of a women. They highlight horrible situations to make their advertisement pop.
Brubacher, Jeffrey Reynold, Herbert Chan, Ming Fang, Doug Brown, and Roy Purssell. "Police Documentation of Alcohol Involvement in Hospitalized Injured Drivers." Traffic Injury Prevention 14.5 (2013): 453-60. Web. 25 Oct. 2015.
How many more lives must be claimed before we get a handle on the drinking and driving issue that plagues this country? This PSA effectively demonstrates imagery to affect the choice of someone who may drink and drive. While this PSA states a statistic, the image will make them consider their loved ones and deter them from such behavior. This ad should have an emotional effect on its audience by presenting pathos. The logos is represented by displaying a statistic across the poster for the viewer.
Moreover, the infinite passion, the recognizable faces, and the glory of winning to ordinary people made what it takes to move the spirits of audience. Therefore, I believe the advertisement was effective
Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”