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Lifeline Medical Case Study

346 Words2 Pages

To further increase Lifeline Medical 's digital promotional efforts, the company should consider online advertisement through banner ads. Banner ads are a great way to increase Lifeline Medical 's presences in their market. Through the banner ads, Lifeline Medical can benefit from an increase in brand recognition. Each Time Lifeline Medical 's banner ad pops up the website user will be exposed to the company 's advertisement. This exposure will increase the awareness of the website user, making Lifeline Medical stick out in the user 's mind (Orrill).
In addition, banner ads pop up on websites based on the user 's interests. In Lifeline Medical 's case, their ads will target business customers in the market for new equipment. Each time a

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