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Lil Buckaroos Essay

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B5. Products and Services-
Western Kicks provides durable, fashionable footwear with memory foam insoles. All of the boots are intended to provide proper support, grip and shock absorption to provide our customers superior safety and comfort. There are currently over 30 product designs from 3 different lines that we are manufacturing. The Teal line is a line of boots that is both functional and feminine for the fashionable, hardworking equestrian. The Buckeye line is a line of boots meant for the hardworking man who wants to look good while having a comfortable boot with proper support. The Lil’ Buckaroos line is a line for kids ranging from newborn to size 5 in youth. It is meant to be both comfortable and cute. Taking care of a kids’ feet is just as important as taking care of adult feet. For this reason, Western Kicks doesn’t cut any corners in the manufacturing of the Lil’ Buckaroos line and just as much care goes into this line as the other two lines. The Lil’ Buckaroos line has both boots and walking/trail shoes. C. Market Analysis
C1. Target Market- Western Kicks’ target market at the store level is currently all of Northern and Western Montana as well as all of Colorado. Our hope is to expand this market to several other states such as but not limited to South Dakota, Louisiana, Oklahoma and Wyoming. The current target market online …show more content…

The western footwear industry is growing and definitely not going away anytime soon. The market is greatly expanding and now no longer only needing to be geared towards the hardworking man. Women and children are now targets in the western footwear category. As a result of the market expanding at a steady but stable pace the industry as a whole is able to expand and increase profits. Now we can reach out to the hardworking men and women as well as target fashion forward individuals and

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