Relationship between Rooms Division and Sales and Marketing Sales and marketing: responsible for public relations, promoting, advertising, marketing and selling rooms and other facilities and amenities in the hotel e.g. function rooms, restaurants. If marketing department wasn’t able to conduct their feasibility study correctly and their targeting the wrong customers, they didn’t just waste their time and effort in conducting the study but, as well as the financial resources they use for advertising and promotion. Or if they were able to conduct successful study the hotel will benefit from it by having high sales and occupancy rate. Teamwork in Rooms
(CHOI and Rifon, 2007). According to term ‘celebrity’ can be defined as, ”Celebrities are people who are known by public recognition by a vast share of peculiar Group of people.” (Schlecht, 2003) “Any individual who enjoys public recognition and this recognition is utilized on behalf of a consumer product by showing up with it in advertisement”. (Mc Crakcen, 1989) Celebrity endorsement is done by advertisers because of its huge profits endless possible influence. There are specific potential advantages of celebrity endorsement, the advertisement in which celebrities are endorsed get more attention as compared to non-celebrity ones, celebrity endorsement helps the company in re-positioning its product/brand and finally entitle the company when it penetrates new in the market or plans to move in international market. However, through celebrity endorsement a company cannot achieve sole key to success.
By doing this it can increase the popularity of the brands and also gain more customer. However, by doing all this it will need to cost a large amount and therefore the prices of the products will increase which will effect the sale of the product as not much customer will be willing to spent a huge amount on an item. Conclusion In conclusion, Louis Vuitton is about the same as other high-end luxury brand company, as they create new design every new season. However Louis Vuitton is a most well known brand by others as Louis Vuitton partner with a huge number of luxury brands and and other high-end luxury brands like Chanel, Prada and Celine do not partner as much as Louis Vuitton. Therefore in order to maintain the current or even higher standard of Louis Vuitton they have to come up with more new designs and ideas than the other high-end luxury
Creating a unique selling proposition (USP) of the service provided such as product feature would sell the benefits and potential of the service offered effectively. USPs are especially important with clients’ expectations of luxury tour services providing high qualities of services and products (Veríssimo and Loureiro 35). With reference to websites that that tourists frequently visit, such as Tripadvisor, tourists often indicate their dissatisfaction in services provided by travel agencies and prefer exclusivity of their tourist activities, and would prefer unique product features, exceptional services or
Effective industry artists and celebrities mainly deem these possessions as valuable in magazines, which sales start to rise and worth pop culture often develops into a manifestation of what we desire and relativity, what we want isn’t always unbiased or significant. Pop culture is being widely acknowledged through Cosmopolitan and People magazines, but not always influential. People are paying money to be indoctrinated on where to spend their next dollar. These artists are expressing their creative freedom or are pawns in the media machine. Mass media has been proven to have a huge effect on society as we know it.
BX772102 Contemporary issues in Hotel Industry Name: Ranveer Singh Student ID: Critiquing Published Article: Hotel Brand Strategy 1 .Assumption: Brand management A hotels brand drives the operating ratios that are co related with a hotel property market value. Some brands consistently have strong net operative incomes than do others while other brands report consistently strong average daily rates than others do. (Oneill and Mattila 2006) Our study indicates that consumers are typically willing to pay a price premium for brands they view as high in quality. (Oneill and Mattila 2006) Hotel brands first create value for guests by helping to assure them of a uniform level of quality. (Oneill and Xiao2006) • Reasoning & evidence : The hotel
However, there are some disadvantages when it comes to over booking. There can be financial loss within the hotel as the guest will have to be moved to another hotel there for the profit will be given to the other hotel. Guests can be negatively effected by the process of overbooking and it is not a good long-term strategy. Usually it leaves the hotel with bad reviews if overbooking happens and there are no cancellations or no-shows. If overbooking happens guests need to be placed in different hotels which can cost the hotel that over booked more money because they will have to pay the difference to the other hotel.
Thus, for instance, when tourists from unites states visit Chinatown or Georgetown, they may do not understand the obedience of locals. They may even not obey the rules and regulation of the destination and it may easily lead to the conflicts between these two parties. For the uncertainty avoidance, the score of Malaysia is higher than Singapore which showcases that Singaporean feel more comfortable with uncertainty and they would dare to approach different people from different race and country. It would lead to a better interaction between the hosts and visitors than Malaysia as they would have communication between
High cost of the technology has become one of the main restrictors to the hospitality industry both hotels and restaurants stragglers in the adaptation of new technology. Most of the ICT hardware and software is expensive to purchase and maintain and may cause a number of problems to the organizations. This is due to the reason that ICT system usually requires involvement of specialist staff to run it in an organization. In addition, it was also a challenge of keeping up with ever-charging technology. All those extra costs may cause the hotel industry lose extra money in maintaining the organization’s productivity.
Threat of Substitutes The emerging and upcoming trend of Air BNB in Makati. Air BNB is the world’s biggest accommodation website which let people to offer or rent their house, apartments or rooms to guests. AirBNB become a threat to BMP Hotel as it offer living at local home experience to guests with very reasonable price. Bargaining Power of Customer The bargaining power of customer is quite high for BMP Hotel. This is due to many competitors at the same location as BMP Hotel.