Limitation Of Fmcg

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• The study would have been more effective if it was conducted for a longer period to understand the organization
• It was not possible to directly interact with the laborers in the company due to their continuous work schedule
• Strictly following rules and regulations of the company, some of the records are not available.


FMCG industry, alternatively called as CPG Consumer packed goods industry primarily deals with the production, distribution and marketing of Consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumable which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, financing, marketing, purchasing
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The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India market size of US$13.1 billion. FMCG sector in India is estimated to grow 60% by 2011.Some common FMCG product categories include food and dairy products, glassware, paper product, pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. Some other FMCG products are coffee, tea, greeting cards, detergents, soaps, cigarettes, watches etc.
Fast moving consumer goods (FMCGs) constitute a large part of consumers’ budget in all countries. Retail trade in these products, that is, their supply to households, has attracted considerable interest from consumers and policy-makers because a well-functioning retail sector is essential for daily provision of these essential products at high quality and low cost. The retail sector for FMCGs is the process of a drastic
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The first bread produced was probably cooked versions of a grain-paste, made from roasted and ground cereal grains and water, and may have been developed by accidental cooking or deliberate experimentation with water and grain flour. Descendants of these early flatbreads are still commonly made from various grains in many parts of the world, including Armenian lavashs and Iranian sangaks, taboons, Mexican tortilla, Indian bread chapati, roti and naan, Scottish oatcake, North American johnnycake, Jewish Matzo, Middle Eastern pita, and Ethiopian injera. Flat bread of these types also formed a staple in the diet of many early civilizations with the Sumerians eating a type of barley flat cake, and the 12th century BC Egyptians being able to purchase a flat bread called ta from stalls in the village streets.[1]The ritual bread in ancient Greek offerings to the chthonic gods, known as psadista was made of fine flour, oil and wine.
The industrialization of bread-baking was a formative step in the creation of the modern world. Otto Frederick Rohwedder is considered to be the father of sliced bread. In 1912 Rohwedder started work on inventing a machine that sliced bread, but bakeries were reluctant to use it since they were concerned the sliced bread would go stale. It was not until 1928, when Rohwedder invented a machine that both sliced and wrapped the bread, that sliced bread caught on. A bakery in Chillicothe, Missouri was the

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