Limitation Of Shopping
LIMITATIONS OF THE STUDY
The study is confined to Coimbatore city only.
The study is based upon the consumer behaviours of online shopping.
The data collected for the research is fully on primary data given by the respondents.
There is chance for personal bias. So the accuracy is not true.
Analysis of Data
TABLE 1.1 SOCIO ECONOMICS STATUS OF THE RESPONDENTS
Gender
Variables Categories No.of Respondents Percentage
Sex Male 18 22.5 Female 62 77.5
Age of the respondents
Age Below 20 years 13 16.5 25-30 years 21 26.25 31-35 years 20 25 Above 35 years 26 32.5
Educational Qualification of the respondents
Educational Qualification School 11 13.75 Graduates 23 28.75 Post graduates 16 20 Diploma 14 17.5 Others 16 20
Occupation of the respondents Student 29 36.25
Occupation Private employee 11 13.75 Gov. employee 11 13.75
Professional 5 6.25 Business 14 17.5 Other 10 12.5
Online Shopping Websites of the respondents
Online Shopping Websites Amazon.com 38 47.5 Flipkart.com 42
52.5
Total 80 100 From the above table1.1 interpret that majority of the respondents (77.5%) is under Female Category,(32.5%) respondents are under age group of between above 35 years of (32.5%); Under Graduates of the respondents(28.75%), most of the respondents are having the (36.25%) are students.
CONSUMER ATTITUDE ON ONLINE SHOPPING
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