Evolution Of Print Media

The definition of print media is that it is magazines and newspapers that are the dominant traditional print media used in advertising. Brochures, flyers and other collateral pieces also are sometimes referred to as print collateral. While digital media expansion has affected use of print, it remains a viable way to advertise.

Print media is of different types which include newspaper, magazines, posters, newsletters, brochures, flyers etc.

History of print media started from the time of civilization, and is advanced according to the advancement in the technology. Industrial revolution bought new major changes in print media technology, due to the advancement hand operated machines were replaced by rotary steam presses, which saved a lot

Whether its news, opinions, interviews or advertising, written, spoken or filmed, its information (and marketing content) that provides the direction and structure to our lives. Media determine our lives and we have become media ourselves. And magazines, newspapers, television, online, mobile and social media are all now vital components of any advertising campaign. The three major reasons are,

1. Print = the sensory media experience: Perhaps the most important benefit of print media is tangibility. Print media is unique in its capability to trigger a number of senses; of course the feeling of paper, the smell of the ink or of an added scent, paper can be eaten or even listened to (when a chip is added). Paper can change color when heated or put in front of a light, an ad can feel rough as sand or smooth as silk, all adding to the sensory experience of the advertising.

2. Creating engagement: The key to successful marketing is engagement, drawing your customer in through attention-grabbing content before rewarding them with a worthwhile offer or service. Print media are a trusted source for news and other information and consumers take time to read a door drop leaflet, magazine or customer

World Association of Newspaper claims that one billion people around the world read a newspaper every day. As the literacy rate is rising day by day, especially in the areas where wireless connections are not available, people read more of newspaper than accessing to the internet. It also improves the reading skills along with connecting them with the daily happenings of the world. Newspaper is a cheaper source of information than electronic media, everyone in the world can easily afford it. Some people need detailed coverage of serious topics. Comprehensive articles are essential for the public's understanding of a delicate issue. Contrary to the radio and television, print media segments are not as severely constrained by time. In addition, Internet articles must be published as soon as an issue arises, potentially leading to inaccuracies on the initial draft, while print media are given the luxury of time.

“A magazine is a publication with a paper cover which is issued regularly, usually every week or every month, and which contains articles, stories, photographs, and advertisements.” The main role of magazines is to inform the world about latest entertainment information. It includes only soft news. It keep the people of every age updated about the new trends, fashion, and new thoughts through different stories in it. Magazines deals with every age group, as it also includes poems, coloring activities etc. for