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Lincoln And Homer Simpson Can Teach Us About Persuasion

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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about Persuasion by Jay Heinrichs portray the basics of rhetoric in a modest and clear way. The author initiates the first chapter of his book with a short and simple summary of where rhetoric originated so that the audience can picture the time frame. He points out that it all started back in prehistoric Greece, describes its effect on Roman storytellers, and discusses the importance of rhetoric associated to William Shakespeare. Henrichs explains his views of taking rhetoric to a new level and bringing it back for all the new writers and readers of the upcoming generation, due to it being a low perspective in society. He chose to have his first chapter, “Open

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