1. What in your assessment are the most significant reasons driving Microsoft's purchase of LinkedIn? (250 words max)
1. Focus on enterprise software space: Microsoft has many in this regard ranging from Windows, Office 365, and Office Suite. Microsoft has utilized assets such as their surface tablets and Skype Communications into professional use-cases like Hololens. LinkedIn will offer an opportunity to Microsoft for employee recruitments, important data and valuable insights into its customers. A powerful advertising network including Lynda and Slideshare are also on the offer.
2. LinkedIn Network’s Power: LinkedIn is a very valuable social network, an asset without a challenging peer. LinkedIn has a huge network …show more content…
Does the acquisition make strategic and financial sense? Provide a concise explanation in support of your assessment. (250 words max) Ans 2)
Microsoft must have valued LinkedIn over $26 billion. This is more than 8 times the LinkedIn revenue of last 12 months ( $3.2 billion).The ratio is ~5 times Trailing twelve months for public companies on market places shows that price paid/valued by Microsoft is premium. However it is important to note that this is the best time for Microsoft to purchase LinkedIn (as the market cap is 60% of what it was compared to last year and it reached lowest in February 2016).There are half a billion users whose professional data and behavior is up for sale and Microsoft gets it in the right time.
The growth is number of LinkedIn users is close to 19% annually and additional 9% growth in new users every year. Experts also project higher mobile usage (up to 60%, which grows by 49%). There are almost 45 billion quarterly member page reviews and more than 100% growth in active job listings.
There can be many financial models for valuing LinkedIn with each approach yielding another value, Microsoft however deemed $26 Billion as …show more content…
Not make too many changes: Microsoft should retain LinkedIn CEO, Jeff Weiner. The leadership consistency is necessary and looks good. Microsoft will be benefitted with a familiar leader who understands company’s objectives. A new team at the beginning will make the employees nervous and down on morale. Change should be managed well.
2. Microsoft would do well to take a lesson from Yahoo-Tumblr, when the expectation of Yahoo were very high and that reflected in public domain. They should refrain from making bold public announcements to not reduce the morale of LinkedIn employees. Financial results should not be over-reacted and proper research should be conducted for performance
3. Microsoft can create a connection directory utilizing its outlook e-mails, LinkedIn enrolments, skype video chats. The directory can include al connections (direct/future/mutual contacts). Basic objective of this exercise is to optimize search and improve the quality of search. Recruiters could get what they are looking for. In-fact they could market it in those lines “Get what you’re looking for”
4. LinkedIn must focus and Augment organic growth and Microsoft must on invade LinkedIn and allow to be an independent
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We all know that LinkedIn is a community or career network site to look out for jobs, seek job opportunities. But the low profile network compared to Facebook, Twitter and other social networks also serves as a resource for business advertisement all across the globe. Moreover, the business owners or online marketers who are looking out to leverage LinkedIn for business promotion through advertisements should make slight adjustments to their ad campaigns, especially in case of B2B marketing. There are many social media networks that serve as advertising sources for a business promotion. But LinkedIn is the best option to make use for B2B marketing that can offer benefits to the business owners.
This structure will still remain mainly functional but with a more flexible and adaptable system that will allow the company to focus on a project as well as the day to day running of the business. The company is expanding, they have added two new directors to the company’s structure to support this expansion. Kathryn Hannah will be promoted to Director of Organizational Development. Kathryn will be responsible for the change process and she will continue to run the HR department but will take the burden of directive control away from Laura Bolton, leaving Laura to focus on the purchasing department. Sidra Aktar will be joining the company as the new Marketing Director.
Under Armour faces a twofold challenge, in the product and market area. Their heritage product category was compression Heat-Gear, and Nike the major competitor, was planning to take control of the new customers generations by creating a whole new line called Nike’s Pro Combat. Besides that, the marketing side was also having struggles. Since Nike created a strategy in which a strong emotional connection with customers was developed. This would have as repercussion the displacement of the Under Armour brand and therefore the slow decline of the company.
Question 1 Several factors have been proposed as providing a rationale for mergers. Among the more prominent ones are (I) tax considerations, (2) diversification, (3) control, (4) purchase of assets below replacement cost, and (5) synergy. From the standpoint of society, which of these reasons are justifiable? Which are not?
IBM has had a variety of leaderships, however, going forward it could put a policy into place whether to let an IBMer handle the company, or an outsider. Hiring an outsider, like Louis Gerstner, does not seem like a bad option at the moment, as the company will benefit from an outsider’s point of view about the situation. Moreover, when the positions in the top management are taken up, IBM should keep the old CEOs as the consultants to the new team. Not only will this help the new management, but also will streamline or keep the coordination between the earlier strategies and the new plans of
History of the Merger Walt Disney Company had been working with animation partner, Pixar since 1991 for production and distribution of animated films. In May 1991, Disney entered into an agreement with Pixar for developing and producing three computer animated feature films. According to the agreement, Disney agreed to produce movies to be developed and directed by Pixar's John Lasseter. Disney agreed to market and distribute these movies.
Facebook, Twitter and Youtube are currently the top social media sites businesses use. The benefits to using any type of social media are that many of them are free to use, have a large audience, allows interactions with customers which can improve customer satisfaction and increases traffic to the company’s website. Costco using any of these types of social media networks would be greatly beneficial for their company if they are performed in a professional
LinkedIn offers several different ways to analyze your contents performance. The most basic way to analyze content performance is to track how many visitors read each article and go from there. The main way to generate content for either LinkedIn or Facebook is by writing it yourself or hiring a writer to do it for you. Hiring a writer is often the easiest way to go.
Hence, leaders need to be prepared and manage readiness to the alteration by making an environment of honesty and transparency for their team as a successful implementation of the change is unlikely. Employees must be part of the change hence, they must to be told about the requirement of the change and be given a reward to motivate to embrace the change. If change be accepted by all recipients it can be implemented quickly and effectively. The leaders’ attitudes and behaviors have both positive and negative alterations on the change success. Therefore, leaders of organizations need to try and develop a more framing and shaping behavior, adding skills on themselves to change and motivate the subordinates towards the embracing the change.
UMESH MISRA MKT 6301 HARLEY DAVIDSON 1. A description of what you believe to be the key issue(s)/challenge(s) facing this organisation and justification. Marketing issues/challenges: • One of the marketing issues faced by Harley Davidson was, should they continue to sponsor posse rider or not. Crafting Posse ride in such a way that the company can capitalize on its success and its profit making potential.
Although social media wasn't extremely used for recruitment, or at all, throughout that point, he declared that gaining a real comprehension of on-line environments is an absolute demand for developing ways and techniques that “offer a quick and reliable communication infrastructure” (Barabasi, 2002). The analyst said that from a structural perspective, the net is often argued to be a lot like a system than a machine, and there are certain cultural and social implications within the system analogy. With time, the net is argued to be making a form of web-like universe (Barabasi, 2002). A year following the primary presentation of analogies and web analysis relevant to the current work, Barabasi teamed up with partners discussing how the rich are made to get richer, and the way the net is employed within the meantime. At this point, social media wasn't fashionable nor usually employed in recruitment, however the employment of the net had a possibility to shift recruitment processes and alternative areas of company and social group culture farther from personal communication and nearer to online
Introduction Homer Stryker, an orthopedic surgeon, founded Stryker Corporation after World War II. Stryker Corporation was established to create new medical tools and improved medical procedures for patients to help them heal faster and more efficiently. In order to sustain their twenty percent rate of return, and to generate continuous growth and innovation, Stryker relies heavily on acquisitions. One of Stryker’s more notable and largest acquisitions was Howmedica worth $1.65 billion. Large acquisitions can be risky, so we will access Stryker Corporations industry factors and explain why their detailed capital expenditure process works.
This structure will remain mainly functional but with a more flexible and adaptable system that will allow the company to focus on a project as well as the day to day running of the business. The company is expanding, they have added two new directors to the company’s structure to support this expansion. Kathryn Hannah will be promoted to Director of Organizational Development. Kathryn will be responsible for the change process and she will continue to run the HR department but will take the burden of directive control away from Laura Bolton, leaving Laura to focus on the purchasing department. Sidra Aktar will be joining the company as the new Marketing Director.
I chose them because they are one of the biggest technological companies in the world. The managers in this company need to have a good understanding of the different factors that affect the environment of their workplace. Macro Environment Political/Legal factors: Microsoft is affected by political factors above any other. They attracted government and political party attention because of antitrust related issues.