Lip Sync Battle: A Social Media Analysis
Television programs, differential through their plots, genre, characters and celebrity personalities, have varied fan followings and media audiences. In conjunction with this, the analysis of media interactions of these programs can be theoretically studied through the use of social media and the two screen viewing process of the 21st century.
This essay will provide an analysis of the live-tweeting phenomenon, and further investigate whether particular media theories and communicative practices are evident through this microblogging data. Furthermore, this essay will explore if the social relations within these tweets are similar to literature claims following entertainment-based television programs and the networked audience in question.
In order to engage and analyse the testimonies of media literature, this essay will examine a collection of tweets correlating to the American musical-comedy program “Lip Sync Battle.” Through the use of the hashtag “#LipSyncBattle,” this essay will explore a diverse range of audience interactions and the cultural significance social media has within 20th and 21st audience theory.
Contextually, “Lip Sync Battle” is an American musical-comedy television program that premiered on April 2nd 2015. The program, which is essentially a spin-off of the segment occasionally
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