849 Words4 Pages

1. Liquidity Ratios:
This ratio used to measure the company's ability to pay off its short-term debts as they come due by using the company's current or quick assets,
• Current ratio= current assets current liabilities
AVP= 1.34 ULTA= 2.9 REVLON= 15.86
• Quick ratio = ( current assets - inventory) current liabilities
AVON= .94 ULTA= 1.12 REVLON= 15.26
The safe rate for current ratio is 1 or up, that means the current assets can cover the current liabilities, we see that the current ratio for AVP is 1.34 which means it is it has ability to cover the current liabilities once they become due.
Quick ratio refers to the company ability to use its cash or cash equivalent to pay its current liability without using its inventory, Avon Products company*…show more content…*

Return on equity measures the company's profitability by measuring how much profit a company generates comparing with the money shareholders have invested. Return on Equity = Net Income available to common stockholders common stockholder Equity ANON= HAS DEFICIT ULTA= 26% REVLON= HAS DEFICIT 4. Efficiency Ratios The efficiency ratio is used to measure how the company uses its assets and liabilities internally, these ratios to measure the performance in short term. • Accounts Receivable Turnover This ratio used to measure the firm's effectiveness in extending credit and in collecting debts. The receivables turnover ratio is an activity ratio measuring how successfully a In collecting its AR during the year, if the company has AR turnover 2 that means the AR turned over two times during the year. Accounts Receivable Turnover= Credit sales AR average (assume that 75% sales are credit) AVON= 9.1 ULTA= 41.1 REVLON= 4.12 • Fixed Asset Turnover, Reflecting how efficiently a company has used its assets to generate revenue, a higher ratio indicate of greater efficiency in managing and investing fixed-asset. Fixed Asset Turnover= Net sales/ net

Return on equity measures the company's profitability by measuring how much profit a company generates comparing with the money shareholders have invested. Return on Equity = Net Income available to common stockholders common stockholder Equity ANON= HAS DEFICIT ULTA= 26% REVLON= HAS DEFICIT 4. Efficiency Ratios The efficiency ratio is used to measure how the company uses its assets and liabilities internally, these ratios to measure the performance in short term. • Accounts Receivable Turnover This ratio used to measure the firm's effectiveness in extending credit and in collecting debts. The receivables turnover ratio is an activity ratio measuring how successfully a In collecting its AR during the year, if the company has AR turnover 2 that means the AR turned over two times during the year. Accounts Receivable Turnover= Credit sales AR average (assume that 75% sales are credit) AVON= 9.1 ULTA= 41.1 REVLON= 4.12 • Fixed Asset Turnover, Reflecting how efficiently a company has used its assets to generate revenue, a higher ratio indicate of greater efficiency in managing and investing fixed-asset. Fixed Asset Turnover= Net sales/ net

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