Literature Review: Agenda Setting In The Media

1100 Words5 Pages
In the following literature review, three major sections are presented. First, I examine the agenda setting theory. Here, I define and explain the theory. Agenda setting scholarship is also reviewed. Next, I review previous researches done in the field of agenda setting, humor, political cartoons and social semiotics. Finally, I discuss ‘humor’, and ‘Political Cartoons’ in relation to their separate and possible combined effects on agenda setting.
Agenda Setting
Media is not the only source of information people have about public affairs, personal experience and conversation with other people are two important sources. People have no direct experience for most of the issues. When people have direct personal experience with an issue, that issue
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Carroll & McCombs (2003) conducted a research on business news agenda and its impact on corporate reputations and economic outcomes ranging from profits to stock prices. Angelini and Billings (2010), Fortunato (2008) and Zeng, Go and Kolmer (2011) researched on agenda setting in sports. They explored that in the field of sport communication study, agenda setting theory is used to explain how the media’s agenda affects the public’s attitudes and behaviors and makes them fans of certain sports. Agenda setting theory is used for showing foreign relations. Using agenda setting theory Inoue and Patterson (2007) explored the influence of American’s perception of Japan during the period of 1970s – 1990s. They found that concerns over certain aspects of U.S- Japan relations promoted negative perception of japan. Hill and Holbrook (2003) suggest that measureable agenda setting and priming effects do exist in entertainment media. Specifically viewing a crime drama increase the probability that one will see crime as the most important problem facing the nation, and the likelihood that one will use job performance in regards to addressing crime in evaluating the president. McComsbs (2005) explains that religion plays a significant agenda setting role in the lives of its adherents. Organized religion plays a number of distinct agenda-setting roles that range from the traditional focus of agenda setting on public issues to the internal communication of church organizations. Within the realm of public affairs, there has been greatly increased attention in the United States during recent decades to the influence of religious agendas among the
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