Chapter 3 Literature Review
While looking for articles about consumer behaviour, with an emphasis on the food industry you are not likely to find too many specific examples. Food service marketing (and hence consumer behaviour) is often subsumed into that of generalised ‘‘hospitality (e.g. Wearne and Morrison, 1996) and in some texts is amalgamated with a still more amorphous ‘‘tourism’’ (e.g. Kotler and Bowen, 1996). Both of these groupings tend to favour the hotel industry. There are no books dedicated to consumer research in the food service industry. Yet food service is an important industry in its own right, not least in terms of financial turnover, and although it contributes in part to both hotels and tourism, it has its own separate
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A persons expectations about the taste of a food can have a sizable impact on their sensory evaluation of it (Cardello, 1985 Maller, 1985, Masor, 1985, Dubose, 1985, & Edelman, 1985) This was displayed clearly in study conducted by the US Committee on Food Habit in the 1940’s in which they gave a study group a taste of organs such as brains, kidneys, tongues and livers. They wanted to try these out as regular meats such as chicken, pork and beef were scarce during World War 2. “The taste of these organ meats was generally acceptable when the type of meat was undisclosed. Once disclosed, however, the meats became repulsive to many segments of American consumers and their taste evaluations predictably confirmed their repulsion” (Wansink, …show more content…
“Value for money (VFM) is about striking the best balance between the “three E’s” − economy, efficiency and effectiveness” (Jackson, 2012).
The three different criteria can be broken down as such. For economy you need to make sure you get you require for the lowest price possible. Efficiency is basically spending well, making sure you get as much as you can out of what you buy. Thirdly, effectiveness means that you achieved the goals that you set out to when you started. The way that you can see if you have achieved that is by either calculating a Cost- Benefit Analysis or Cost Effectiveness Analysis (Jackson, 2012)
Cleanliness
Cleanliness is a very important part of bringing people into any place of business but is not just important in these realms. Professor Musofar says that “the significance of cleanliness and hygiene cannot be overlooked by any society. Every faith and civilisation stresses the importance of cleanliness. Historically, cleanliness has been considered one of the important factors by which to judge a civilisation’s or society’s development.” (Musofar,
UNSAFE PRODUCTS Even though corporations do not wish to cause harm to consumers, they have in fact all too often done so when the drive to maximize profit or survive in the marketplace has taken priority over concern for consumer safety. An massive range of consumer products including many foods, drugs and medical devices, vehicles, domestic products, and cosmetics have been acknowledged as dangerous to various degrees. Around 70,000 Americans are suspected to die yearly from product-related accidents, and millions more suffer incapacitating injuries at a cost of over $100 billion in property damage, lost wages insurance, litigation, and medical expenses. Even though certain products are intrinsically dangerous, much evidence suggests that corporations, in their almost single-minded pursuit of profit, have been negligent- sometimes criminally- in their disregard for consumer safety.
In the prologue of his book Salt, Sugar, and Fat, Moss recounts a time when CEOs of processed food giants, including General Mills, Pillsbury, and others, gathered to address the issue that many medical experts were slamming processed food as very unhealthy. Moss uses his word choice to paint former General Mills CEO Stephen Sanger in a very bad light when he writes, “But most often, he said, people bought what they liked, and they liked what tasted good. ‘Don’t talk to me about nutrition,’ [Sanger] reportedly said, taking on the voice of the typical consumer. ‘Talk to me about taste, and if this stuff tastes better, don’t run around trying to sell stuff that doesn’t taste good.’ To react to the critics, Sanger said, would jeopardize the sanctity of the recipes that had made his products so successful.
Relevance between Food and Humans with Rhetorical Analysis In the modern industrial society, being aware of what the food we eat come from is an essential step of preventing the “national eating disorder”. In Michael Pollan’s Omnivore’s Dilemma, he identifies the humans as omnivores who eat almost everything, which has been developed into a dominant part of mainstream unhealthiness, gradually causing the severe eating disorder consequences among people. Pollan offers his opinion that throughout the process of the natural history of foods, deciding “what should we have for dinner” can stir the anxiety for people based on considering foods’ quality, taste, price, nutrition, and so on.
Intro: When people eat food they do not think about what is in it, or how it is made. The only thing people care about is what the food tastes like and how much they get. During the 1900’s the meat packing industry had not regulations of any kind. All that mattered to the industry was that they made as much money as possible with as little expenditure as possible. During this times people were often made sick and died either from working conditions or poor food quality.
Understanding the food tasters expertise makes it easier for the reader to
As a result, people were disgusted on what was put into their food and the unsanitary conditions. When people read that, “There was no place for the men to wash their hands before they ate their dinner, and so they made a practice of washing them in the water that was to be ladled into the sausage” (Sinclair 114), the readers cared more
A group that was knowledgeable of the effects certain chemicals have on food was appointed to regulating the standards of the meat-packing industry. “The U.S. Department of Agriculture’s Division of Chemistry was charged with enforcing the Food and Drugs Act, which prohibited interstate commerce in foods, drinks, and drugs that were mislabeled or adulterated” (Badertscher). A chemistry affiliated group was put in charge of monitoring of the produced meat. The meatpacking industry was regulated and supervised constantly to ensure that any and all produce is acceptable for consumption. The meat-packing industry took a massive blow from the popularization of “The Jungle” and its revealing
As diets and health become more and more of a public concern in America. Two authors weigh in on their opinions on how the American public should handle the problem of obesity as well as their solutions to the overwhelming issue. In one article, “Against Meat,” published on the New York Times website in 2009, points out that the solution to obesity should be vegetarianism. Johnathan Foer who is a vegetarian, claims that his diet and way of living is his the way of improving health in the American public. Foer’s article provides a sense of humor as well as personal stories to attempt to persuade his audience for the ethical treatment of animals along with his personal solution for his own health and the health of his family.
All I ever eat is tuna. If I do not have the scrumptious fish for lunch, I have it for dinner at least four times a week. There is no end to my unhealthy obsession with Katsuwonus pelamis and Thunnus albacares. In fact, there was a small period in my life when I was pescatarian, and the only fish I ate was tuna. I am now back to being a regular omnivore, eating vegetables and meats.
The Unplanned Human Experiment “Too spicy,” said Elijah, the son of Dr. Steingraber, after trying a food that some believe to be a stereotypical child’s favorite. In Steingraber’s essay, “But I Am a Child Who Does”, she writes about her accidental “human experiment”. Her experiment consists of her two children, Faith and Elijah, having a very particular food preference. Their taste perception was based solely on direct experience and was not exposed to any manipulating advertisements. However, she does not address that advertisements are righteously wrong.
Upton Sinclair’s, The Jungle is a novel, which affected the food industry in 1900’s but also in America today. People have learned over the years the truths about the food industry, revealed through Sinclair’s detailed evidence. Sinclair meant to aim at the public’s heart but instead he shot straight at their stomachs. One would easily be convinced to never again buy or eat meat again. Fortunately, people have seen changes from 1906 and have been currently trying to repair the Food Industry.
Ambar Delacruz Essay 1: The Omnivore’s Dilemma. Michael Pollan’s The Omnivore’s Dilemma addresses a variety of concerns about food production and consumption. One might ask what exactly is the omnivore’s dilemma? And the basic answer to this question is “what should we eat for dinner”?
In Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).
The sociological imagination on food In this assignment I am going to talk about the sociological imagination on food and the aspects it brings with it. Before starting that large process I firstly will explain what the social imagination is and what the key points of the imagination are in able to fully understand the topic; food and its history, biography, and the relation it has in society. This is my first assignment for the module understanding contemporary society so please bear with me as I will do my best to explain it in a logic manner so everybody can understand it.
This is the comparison of the benefits offered by a company's product to its customers relative to the price it asks customers to pay. To do this, companies can influence the value proposition in one of two ways mainly. This can be done through long term brand building. They can also offer a relatively low cost to enhance value. Ultimately, the key is that customers perceive that the product's merits exceedingly justify its price.