It is basically a system created by the company to interact with its customers effectively and efficiently. CRM's framework is designed to assemble customer data through various channels incorporating company's website, mails, online networking, advertising, etc. It can also provide
1.2 Explain different methods of segmenting and characterising customers The key to a successful business is to find out who our customer base is, what the customer wants, the age, gender, spending patterns etc. This is the reason we have marketing research because it can identify different customers and recognise what we need to do as a company to meet the demands of the market and keep us competitive.
In easy words, the organization wants to improve their delivery to their customers. An organization is connected of various parts and has many sub systems including Finance, Human Resource, Information Technology and marketing as well. When these all aspects are combined then they form a company. This study focuses on using the company as a Systematic thinking and this approach is very important to determine the most appropriate technology for the company based on the concerned problems. Systematic thinking is a management discipline that focus on understanding the system by linking the various components within the entire
IBM (2017), one of the leaders in the IAM industry, believed that the IAM solutions enable to reduce risks and strengthen compliance by pro-tecting and monitoring user access in the era of information technology. The IAM program, therefore, can add more values to the business as it cuts down the Information Technology (IT) management costs, increases compliance ef-ficiency and enhances employee productivity. Medium and large-sized enterprises, as well as government agencies are the main customers of those companies offering that solution. The development of multiple channels - such as mobile, social and cloud - has driven the digi-tal data into a more complicated world, calling for the demand of managing and securing data access. Additionally, the increase in the number of cyber-attacks, adoption rate of cloud services along with the stringent government compliances with respect to data security are other factors driving IAM ser-vices.
In relation to methods that are used by consultancies there are both method and Laissez-Faire based approaches. Usually within a client relationship a consultant will be infused into the company in a Laissez-Faire type method in order to tease out the particular nuanced intricacies of underlying issues within these organisations. Once these issues are teased out it is then ultimately down to the methods based approach through a variety of different models in order to solve these issues. The crucial advantages of using a management consultant include the availability of new information, procuring specialist expertise, new perspectives, support for internal arguments, support for gaining resources and facilitating organisational change. I would agree that it is because of these reasons that provide a great amount of credence for the introduction of management consultants to solve certain problems in which the company is facing.
Explain the impact of customer service on the performance of the business Customer service is key to business performance. It helps business’s retain or grow existing customers and win new customers. It builds a business’s reputation and trustworthiness. It also enables a business to be more efficient by improving processes and reducing the number of problems created for customers. With the ability to quickly adapt and handle customer concerns, customer service represents an area small businesses excel in, according to the University of Maryland 's Robert H. Smith School of Business.