As a result, Pizza hut is opening more than 259 new outlets in 2015 (Dutton, 2015). It will increase the brand presence for customer. Pizza Hut insist on investing in China because there still potential for growth of the market and a particularly high return on investment. For example, Pizza Hut in China is performing a lot better than its franchise in the United States because of the strong competition. Pizza Hut is planning to expand to second and third tier cities in
Although western fast food companies and local restaurant chains are currently dominating the market, there are still opportunities for new entrants. Currently, economic trend and growth of culture exchange encourage other fast food franchises to invest in
Food industry plays an important role in providing the needs of people however there is also issue and challenges the might occur unnoticed by many industries. Here are some of the issues that are currently happening which is the Halal food also known as permitted food. This issue became a problem after knowing there is some foods that contain wine and alcohol which use to make the foods taste delicious to eat but it is forbidden for the consumption of muslim peoples. Most people always seem to enjoy eating all types of foods without knowing the contain of the foods they ate. As we all know that Islam constitute the second largest
good place to have food trading. India has more than 1.2 billion a large population makes them faced on the same problem with the food scarcity issue; it is the key point that the soup base is popular in the country. The characteristic of the society is similar with China; they are all facing the ageing population and the people in the working position need to work for long time than before. For the technological environment in India, it is a big market in mobile sector (Market Research Report, 2016). Because of the safety problem and other factor, there are less Chinese people live or travel in India which is opposite with Canada.
Only China’s Pizza Hut push out rice that shows Pizza Hut good at adjusting measures to local conditions. Pizza Hut noted that rice is an indispensable part of Chinese people’s life, so it pushes out baked rice that make rice in Western style. And this series drew in a large middle-aged people. 3.1.2 Environment The Dining environment is one of important factor influence food because a good dining environment can make the customers have a better dining experience. And through the questionnaire is not hard to find the good dining environment is the reason of most people choose Pizza Hut.
The pizza company thrived with its devotion to innovation, always endeavoring to find techniques that would not only boost efficiency but also make prices more attractive to the customers. In addition, the company’s popularity increased with the numerous media strategies that were adopted in the process of brand development; one such strategy was the 1970’s ad campaign “30 minutes or less” which proved appealing to fans of the fast-food sector. A more recent innovation, which also was launched in 2008 and contributed to the success of the company, was the “Pizza Tracker” – an online service that allowed customers to keep track of their
The success has been acheived by conducting effective marketing strategies and market analysis. 2. Weaknesses: - Unhealthy food image : McDonald 's had few negative press like a documentary stated supersize me by morgan spurlock. Mc donalds also provides huge calorie food and no much nutrution. - Customer loses due to fierce competition The strong competition makes mc donalds lose customers who prefer favour of other brands.
Eating fast food is seen cool, trendy and fashionable and something that meets the demand and the need to catch up with the rising economy and culture and American fast food brands since they dominate the fast food industry are easily the dominant force in this regard and hence one can easily figure out that the American culture can easily effect the general population in the foreign countries in regards to eating which then has an effect on their overall lifestyle and culture. One of the few plus points of the emergence of American fast food culture is the fact that it has created millions of jobs around the world. Not only in America, but throughout the world American fast food chains have created enormous jobs which aid in the running of millions of households and at the same time benefit the economy of the country. These benefits have serious positive implications on the welfare and happiness of a country. It must also be noted that in some countries these jobs provide a way of generating tax for the
Nowadays fast food is very popular around the world and many people especially the young like it very much. As a result, fast food has developed into an increasingly important industry in our economy. However, on the other hand, fast food is widely criticized by young and old alike. Besides, some people say that fast food is in lack of nutrition so it’s unhealthy while others consider that fast food can make people especially young children overweight. For me, the growth of fast food does more benefit than harm to the economy and people’s life.
People think so badly of fast food items, but then again, a lot of people still love eating them, became obviously, if people don’t like them, they would be out of business by now. A lot of people know that fast food items can be unhealthy, but then they’re considered to be pretty good and even addicting that is why people still get it. According to nutritionists, it wouldn’t be unhealthy if you consume just a rightful amount of it, because anything that you eat a lot of, even if it is healthy, can be bad. Everything has its own advantages and disadvantages, here are some when it comes to the fast food. “Nutrition doesn’t have to be complicated.