Literature Review Of Digital Advertising: Social Media And Online Advertising

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual societies and networks. The histrionic growth of Internet advertising poses great tasks to the information retrieval community and calls for new technologies to be advanced. Online advertising is a speedily growing, multi-billion dollar business. In the past two decades it has grown at least an order of magnitude faster than advertising in other media. The social media agency regularly uses Digital Publishing Suite to develop specialty apps and blogs that support business processes, both outwardly to customers and internally to personnel. It can also help to create social awareness among people if used

Our paper includes different formats, including search advertising, display advertising, social network advertising, in app/game advertising. The result is a new brand advertising model where advertisers can engage consumers with a brand in the intensive context of a digital advertising

Keywords: Literature Review, Digital Advertisement, Blogs, Apps (Facebook , LinkedIn etc.). Introduction:- This paper is literature review of research about digital advertisement using blogs and apps and it emphases on the use of blogs and apps for digital advertising for marketing. Emerging worldwide competition, drenched markets and media destruction are putting more burdens on marketers to justify how they apply their marketing budgets. Digital has demonstrated to be an exclusive and flexible medium that can be conveyed across all areas of marketing communication and within the whole purchase chimney. We’ve come a long way since the first online advertising banner was sold and presented. What started with the humble full size banner has developed into hundreds of

The ad was sold established on the number of “impressions”— persons who saw the ad—which was the ideal model followed by most customary media for this category of brand advertising. Many web ads were consequently sold based on “cost per mile,” which is advertising ideology for cost per 1000 watchers of the advertisement and repeatedly recommended to as CPM. Paying by number of watchers continued the norm until Procter & Gamble conveyed a deal with Yahoo! in 1996 which reimbursed the web portal for ads grounded on the “cost-per-click” (generally known as CPC). Yahoo! was paid only when a customer clicked on the ad; this was the web-version of the direct response method generally used by advertisers for things such as mail and telephone solicitations. However, we will understand that maximum “display ads” on websites—the ads that look similar to those in newspapers and magazines. Were still sold grounded on thousands of views as of 2008. The term "weblog" was invented by Jorn Barger on 17 December 1997. The short form, "blog", was coined by Peter Merholz, who teasingly broke the word weblog into the watchword we blog in the sidebar of his blog Peterme. Com in April or May 1999. In a while thereafter, Evan Williams at Pyra Labs considered "blog" as both a noun and verb ("to blog", sense "to edit one 's weblog or else to post to one