(Ryan 2011: 15) The next chapters will explain more about each of the world’s current most widely used social medias. There are, of course, many other social networks and applications (apps) available but considering the study, the focus is on the main medias. 7. Victor Van Valen has published article “Is Your Marketing Smart” Today advertisers not only need to cater to and directly pinpoint a precise targeted audience, but they need to customize their advertisements as well. In web media, you have an idea of who will see your ads, and it create an impact on your audience.
In the coming years advertisers are expected to spend millions of money in internet advertising than on Television, print ads like magazine or newspaper and other traditional advertising media like billboards etc. With the rapid growth and development in technology and innovation, the internet is becoming a platform where all the needs of the consumer can be satisfied and fulfilled. Be it shopping, communication, entertainment, information search, internet serves as a panacea for all their requirements and needs. Almost every human being who knows how to use computers are online every day for their personal work, but do they notice the advertisements, banners exhibited on that webpage, and most crucial their recall value. The current study
Indeed, the goal is to be visible on the internet. Nowadays, we use the internet as soon as we do research. Being visible on the internet increase the probability of gaining market share, therefore it should be a major challenge for companies. For example, by buying keywords on Google, the company can appear in the first search results and position itself as a leader. The use of social networks helps to show the areas of expertise of the company, to create and retain a community as well as to communicate on the new products and services.
The first strength of the Facebook Company is its Integration with websites and applications; that is, to enrich the user experience and attract more users to Facebook. The social network giant has launched many features that would allow closer integration with other websites and producers of applications that run via Facebook. The second strength of Facebook is the easy integration and use of the application that results in a competitive advantage over other social networking websites that struggle to provide the same level of services. Additionally, the third strength of the Facebook Company is that it has more than a billion monthly users. This is apparently a major strength in its internal
It 's a tremendous online retailer possessed by The Alibaba Group, a multi-billion dollar company that began as a business-to-business purchasing and offering entry. It has since extended to business-to-customer, customer to-customer, distributed computing, and payment service, too. When you are sign up for a free membership with AliExpress,
Pinterest is one of them. Image bookmarking site has just launched a new “Crazy-fun visual search tool” as a part of the network’s monetization plan that is designed to bring advertising to the platform in the form of promoted pins from businesses. Since the function of image detection process has just been launched and has not been fully integrated into the marketing system, it is still not clear whether image recognition applications can prove its viability to correspond with the business needs. Thus, the focus of my study is to investigate advantages and disadvantages of photo recognition technologies in targeting audiences and attracting advertisers to social media platforms. The purpose of my study is to assess the market potential for implementing machine vision technologies on social media platforms and to examine the efficacy of the new feature in segmenting and personalizing information for the sake of attracting both advertisers and users into social networks.
Online advertising involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher 's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. 1.2 Importance of Online marketing With the advent of internet technology number of internet user is increasing at the greater extent across the world. Fig 1.1 Top 20 countries with highest number of internet users Online marketing is becoming increasingly important to small businesses. In the past, marketing online was something that local businesses could justifiably ignore.
Social networking has also made it possible for many organizations to do video sharing and photo sharing. This allows the members to see a visual of what their prospects or team mates look like. Blogging can also be a useful tool for many project managers. Blogging can allow people to ask questions and get a better understanding of the subject matter. Some blogs are designed to help progress your project management capabilities.
Chapter 1 THE PROBLEM AND ITS SETTING Background of the study The online world has become a new kind of social communication. It connects people to different online communities. This practice has already been accelerating during the past decade (Heinonen, 2011). The author believed that these changes in media consumption and online collaboration have boosted the interest of businesses and consumers in employing the social media sphere for their marketing and communication efforts. Kozinets (1999) argued that the influence of information by society greatly affects consumers buying decision processes and product evaluations.
Internet has become an integral part of this growing population segment in order to connect with friends through various social networking sites, accessing emails, buying air, rail, movie tickets or ordering food. The changing lifestyles of the country’s urban population have also to an increase in online shopping. India is on the verge of an Internet boom with a projected user base of 330 million to 370 million by 2015, which will be the second largest in the world, and the largest in terms of incremental growth (McKinsey & Company