Literature Review Of E-Commerce

It has continuously used iPhone and iTunes to establish Apple brand in the market. This halo effect using iPod and iTunes has increased the popularity of Apple’s other products among the segments of customers who were eager about Apple’s computers. Marketing Minds (2015) says that since the launch of iPod by Apple, they witnessed more sales in computers. iTunes U has shown tremendous increase in its U track downloads due to its presence in social media (U.S. National Archives, 2015) as shown in Figure

It may lead to permission for private investments and FDI in multi brand retail as well. It would exponentially increase the competition allowing Walmart, Target and Alibaba to enter the retail market space. The present political situation is a major boost for the industry and if sustained would act as a positive factor for the businesses. Economic: For the past decade, the overall disposable income has been on the rise. It allows the customers to make more and more purchases and thus boosting the feasibility of the online market in the first place.

Individuals use online networking to share their encounters, surveys, data, exhortation, notices, tips and/or any sort of issues that are fascinating to their "association" or companions. That data is a useful source, which might impact shopper's choice making. A large portion of studies demonstrated that individuals use data on social media as the rule for their future buy or arranging their future trek. Likewise, online networking is utilized as a promoting for the advertiser. Advertisers take this point of interest and make promoting system, which thusly could offer them some assistance with gaining more clients.

Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.

The main reasons are internet penetration, the growth of online streaming platforms like Netflix, Amazon Prime and Hulu, which gained market share in the above regions and this impacted the number of movie-goer. Furthermore, rising use of mobile phones supported the growth of these online services, this negatively impacted the movie industry in North America and EMEA. For instance, Netflix’s revenue grew to USD 8,830.7 million (2016) from USD 150.8 million (2002) at a CAGR growth of 33.7% (the firm derives more than 60% of its revenue from content steaming in the US). Thus, over the past decade in North America, the average ticket price rose continuously, this along with increasing number of internet users impacted movie-goer

Kvochko’s article focuses more on information communications technologies (ICT) which is more on communication devices like mobile phones, computer hardware/software, and satellite systems, etc. She sees on information communications technologies as a huge part of the growing technological economy since nearly 40% of the world’s population is online. Many advances in ICT not only help current businesses but can also expand outgrowth as well. As smartphones takes more control in the mobile phone market newer application of programming is popping up almost every day. These advances have not only increased employment but also created different industries as a result.

documents. Social Media is a powerful tool that most companies are using to promote their brand and products. Companies advertise their products and brand in social media such as Facebook, Glass, Orkut, Twitter, etc. to attract the attention of consumers. There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers.

Have you ever tought how social media changed the way we communicate? Before the invention of the internet, were people able to speak each other efficiently and instantly? With the popularity and rise in social media, nowadays people are close to each other. Three of the advantages social media provides individuals are sharing different things, providing educational resources to students and lowering communication prices. The first advantage of social media is that it provides individuals to share different things.Sharing became easier through the developments in social media.For example,through the internet access people can easily share their interest,issues and context via web pages such as Facebook,Twitter and MySpace.

Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another. While consumers can contact the companies at any time through their official websites, thanks to social media, companies are now able to contact the consumers at any time. This opportunity for communication can be advantageous for both consumers and marketers; for instance, consumers can announce their demands and grievances or marketers can get consumers’ opinions about their new products before their release into the

This resulted in a rise in equity markets fueled by the investments from over the world. Internet was a relative young and new invention which took an increasingly important part in people´s life. The American consumer culture started to shift from store retailers to an increase in online retailing. With the increased popularity of the internet and a growing amount of investments stock values started to grow rapidly. The value of the NASDAQ, the second biggest US index on technology companies, grew from around 1,000 point in 1995 to more than 5,000 points at the end of 2000.