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Literature Review Of E-Commerce In Creative Industry

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Literature Review
E-commerce in Creative Industries
Creative industry is an industry that changes individual intellectual properties into creative economic value by utilizing skills, talents, and creativity. Based on the intensity of the use of resources and products, the creative industries include tangible and intangible sectors (Syukur & Marjuni, 2015). Tangible creative industries can be physical products, such as fashion, handicrafts, architecture, printing and publishing. Conversely, the intangible creative industry consists of digital (non-physical) products, such as music, digital design, radio television content, software, movies, and interactive games. The development of information and communication technology, especially internet network technology in recent decades has helped to encourage the growth of the creative industry which also increased significantly (Mietzner & Kamprath, 2013).
Creative economy era is a new era that intensifies information and creativity by relying on ideas and knowledge as well as its human resources as a factor of productivity in economic activity. According to Department of Tourism and Creative Economy (2015), there are 16 creative economic sub-sectors that contribute substantially to the Indonesian …show more content…

Laudon & Traver (2014) mentioned that e-commerce has created opportunities for companies to develop brands and connect with their retailers. In addition to the advantages of using e-commerce, companies also face challenges, such as the maintenance and design of e-commerce platforms, the selection of online marketing and advertising channels, community and social network formulations, payment and security system creation (Hajli, Sims, & Shanmugam, 2014; Al-Bakri & Katsioloudes,

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