“Quick Food “the brand itself are position as a quick food edifice virtually as same as Burger King with a target market starting from kids, staff or those who need food while not wasting their time since it set on a serious route, once people move to work that point “Quick Food “will be their choice. For brand identity, that is that the outward expression of a brand together with its name, trademark, communications, and visual look. As a result of the brand owner assembles the identity, it reflects however the owner desires the patron to understand the brand. “Quick Food brand identity visual look are orange in color as this color is spirited and it conjointly represent active that suit “Quick Food
The bargain power of buyers in fast food industry is consider high due to there are too many fast foods located at everywhere nowadays. Buyers can choose which fast foods restaurant to go and which they more prefer to go. Therefore, Take-A-Box is unique compare to the others by providing healthy meals to the consumers. For instance, the most famous fast foods in Malaysia are McD and KFC, however both of this fast foods do not emphasized in healthy meals. Moreover, Subway only providing sandwiches.
Food and How it Affects Children According to the World Health Organisation, more than 40 million children under the age of five were overweight in 2011(WHO Fact sheet N°311). Obesity is an unavoidable disease these days. In addition, the easily accessible foods are unhealthy. McDonald 's, KFC, and Burger King are perfect examples to portray this idea. Fast food restaurants like the ones previously stated are cheap and easily accessed for any social class.
When Chipotle first introduce the fast-casual dining model, it was one of the first in the industry. Since then, others have followed the same concept and consumers now have a variety of choices from Mexican, American, Italian, Mediterranean to Asian cuisines. Today, Chipotle is not just competing against competitors who offers the same ethnic food but also against competitors who provides food from other countries. Bargaining Power of Customers. Chipotle consumers have the upper hand in this situation because of the choices available to them.
With such convenience in purchasing a cheap meal just down the road, fast food restaurants took part in changing how people live and eat. The food product designs of the menu items sold at chain restaurants are indubitably unhealthy. Deep-fried potatoes and burgers are high in calories, fat, and sodium. Customers who eat fast food persistently will gain weight and face long-term and immediate threats to their health, which can have heavy effects on their life. The number of chain restaurants built corresponds to the obesity epidemic that happens around the world, and curing obesity is a difficult task.
Checkers – Redesigned fast food flavours Fast food or food on the go is one of the fastest growing industries. A conventional fast food restaurant will have a walk up counter and/or drive-thru window to place order and pick up food without long wait. They are popular because they serve filling foods that taste good and cost less. For years such diners dominated the casual restaurants or eat ins. The launch of Checkers was a step above these restaurants.
And higher value proposition for consumers than the peers leads to a purchase. The company creates accessibility enabling consumers to receive food delivery from restaurants that do not offer such a service on their own, particularly premium restaurants. It also increases access for restaurants, connecting them with customers who do not want to come to the venue. The company offers convenience by making its service easy for customers to use. Once consumers place their order on its website, food delivery takes an average of 32 minutes.
Fast food is also known as convenient food or junk food which is can be prepared and served quickly, and sell at the lower price to the consumers. Fast food is made by preheated or precooked simple ingredients and simple to make it, for instance, cheeseburger, fried chicken, french fried and pizza, as well as the others sort of fast foods. As identified by Derrick Riches, fast food was originated from the fast food restaurant which called the Automat was opened in New York on 7 July 1912. The restaurant was well known with the idea of take-out food through the 1920’s and 1930’s. Likewise, the American company White Castle which was established by Billy Ingram and Walter Anderson in 1921, the company is the second fast food outlet and first hamburger
Nonetheless, the recent researchers intend to determine the marketing strategies of the fast food chains as perceived by the consumers of to attain the problems and find ways to amend it. Statement of the Problem This study aims to determine the marketing strategies of fast food chains as perceived
 Brown et al. (2010) reported that the need for effective nutritional education for young consumers can be easily seen, given their general eating habits and behavior, specifically during teendom and analyzed the interaction between young consumers’ food choices and their nutritional awareness behavior. The authors suggested that food preferences were often of a ‘fast food’