Literature Review Of Fast Food
Chapter 2
REVIEW OF RELATED LITERATURE This chapter contains the papers prepared by the researchers related to the topic subject of the study. This research will investigate about the consumer behavior in choosing a fast food and this chapter will tell the different factors about choosing a fast food chains. This chapter reviews the relevant literature about consumers and services, the consumer decision- making process model, and previous studies in consumers’ restaurant selection behavior. Furthermore, the interrelationships between customer satisfaction, food quality, service quality and behavioral intentions are discussed. This part is to expand understanding to the subject. Through this chapter, we can better understand what is the factors that influence a single customer in choosing a restaurant. Related Literature
Fast Food chains can be referred as one of the most visiting type of restaurant in the whole world. These foods usually referred as fries, hamburger, pizza, nuggets or other kind of food that can be served quickly at a lowest price. Consumption of a fast food chain became global phenomenon especially among young adults and adolescents. According to Maslow (1970) that human basic needs is a hierarchical manner which Physiological, safety, belongingness, esteem, and self-actualization are the needs that human being should had their lives. Thus, the Fast food gives this criteria but in on their ways were the needs of human satisfy in a short period of time.
The Extraordinary Science Of Addictive Junk Food Summary
691 Words | 3 PagesMichael Moss does a wonderful job describing the sciences junk food companies use to get us to buy their products in his article “The Extraordinary Science of Addictive Junk Food”. First Moss uses solid facts to describe how junk food companies make their food sell. Secondly he proves that he is very knowledgable about the topic of his article, and that he conducted intensive research and interviews to gain the knowledge. Lastly Moss does a good job of making the article interesting by doing things such as providing facts, dialogue, and questions to keep your attention. Moss’ use of solid facts help describe and give the reader insight on the extremes of what junk food companies will go through to sell and make their products desirable.
Panera Bread Competitive Analysis
169 Words | 1 PagesThis concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have
Chick-Fil-A Research Papers
1483 Words | 6 PagesSLHS-1010 Chick-Fil-A is one of America’s favorite fast food restaurants. Many individuals are attracted to the tasty food, the excellent service, and the overall atmosphere of the restaurant. Almost all Chick-Fil-A restaurants have the same appearance inside and outside. Although Chick-Fil-A does a lot of things right, there are some barriers that would make it difficult for an individual with disabilities to easily access the restaurant. When approaching Chick-Fil-A, it appears like most restaurants.
School Food Persuasive Research Paper
479 Words | 2 PagesThe government has been taking more and more control over what we have been consuming. They have too many worries going on in America to try to judge us on how we eat. The government shouldn’t have any involvement in how we eat and what we need to do to limit obesity in America. The Government may have control over our meals and diets, but they also don’t understand it is recommended for men to consume 2,700 calories and 2,200 for women.
Chick Fil A Essay
2058 Words | 9 PagesSeveral new fast-food companies have emerged in recent years, appealing to younger customers with their creative menu offerings. Traditional fast-food companies like McDonald's and Burger King have lost market share to these chains, such as Chick-Fil-A, ShakeShack, and Five Guys. We can see the losses of other companies because when you go near any of these places that are competing the line tends to always be longer at Chick-Fil-A. The only thing is that there are so many more locations of say Mcdonald's or Burger
Summary Of Fast Food Nation
690 Words | 3 Pages1. Eric Schlosser is an investigative reporter. 2. He initially became interested of the fast food industry, when he began covering an article on the secrets fast food. 3.
The Ritual Of Fast Food Analysis
634 Words | 3 PagesIn Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).
Fast Food Nation: The Dark Side Of The American Meal, By Upton Sinclair
626 Words | 3 Pages“‘If they’ve got a pulse… we’ll take an application’” (Schlosser 162). Fast Food Nation: The Dark Side of the American Meal by Eric Schlosser and The Jungle by Upton Sinclair convey corporations treating the public inhumanely. The books discuss how the companies will fix their prices, the lengths they will go to avoid unionization within their establishments, highlight how their employees are struggling to survive on their low wages, and provide a look into the risks of working for these corporations.
Similarities Between Mcdonalds And Wendys
537 Words | 3 PagesThe Similarities and Differences of McDonald’s and Wendy’s Corporate America has taken a stranglehold on American nutrition and eating habits. McDonald’s food has dominance over the market with its cost effectiveness and availability. In contrast, Wendy’s has superior products with higher prices. While these fast-food giants have a massive place in America, they have their similarities and differences. Wendy’s and McDonald’s demonstrate these traits in cost, diversity, and quality.
Publix Core Competencies
479 Words | 2 PagesFood is required in order to live as well as maintain a healthy lifestyle. Potassium, fiber, fat, calories, sodium, along with a bunch of vitamins are required for human body. Calories give us vitality to move around and do our day to day work. From past food industry in United States has grown so much.
Informative Speech: An Attention Getter For Fast Food
733 Words | 3 Pages1. Supporting point 1: Nowadays we can see these fast food restaurants in almost every shopping mall and there is at least one of these franchised restaurants in each area of the city and still increasing in number because of the high demand. a. Sub-supporting point 1: Although there are lots of choices of food inside a mall, but people often choose fast food as it is affordable and yet it is tasty and filling at the same time. b. Sub-supporting point 2: For example, in the Kuala Lumpur International Airport, there are a lot options of food to choose but the two franchised McDonalds are still always
Taco Bell Executive Summary
3335 Words | 14 PagesExecutive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed
Thesis Statement On Fast Food
832 Words | 4 PagesTitle: FAST FOOD POPULARITY A. Introduction: Nowadays, most people -especially kids and youngsters- prefer to eat fast food, such as McDonald, pizza, fried food, and etc. Why it has become so popular? It is tastes better than homemade food? B. General Statement: Fast food industry has grown dramatically and become so popular. According to the research, people spend more money on fast food than the education.
Argumentative Essay: The Effects Of Fast Foods
870 Words | 4 PagesDr Adobe Wright, PhD, a professor of the University of California, states that fast foods do not contain the necessary nutrients as a well balance does. He also stated, that this type of food, fast food, contain nutrients high in some nutrient content, but other nutrients such as: protein, vitamins, etc., are absent. The professor also said that children do need these nutrients. He went on to say that these foods do not fulfil the requirements of the body and sometimes cause disorder.
Food Causes And Effects Of Fast Food
736 Words | 3 PagesIn this era of globalization,we increasingly move towards sophisticated and high living technology. Many things evolve with this change for example architecture building,too dense,and not mention to the way our food preparation. In this case,we stress about the society that likes to take too many fast food as their everyday practice. This is because they are very busy and have no many time to prepare the food. So,the alternative way is they prepared the fast food as their meal.
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