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Organic Food Consumption

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Review of Literature Consumption of Organic Products According to Dumea (2012), food consumption patterns are changing rapidly nowadays. Issues such as environmental awareness, nutritional value of food and health concern have influences the consumer’s food purchase decision. Therefore, factors such as environmental concern, concern for health and knowledge about organic food have become the main motivations for consuming organic products. This statement is supported by several studies which have concluded that consumers buy organic products are due to organic products are healthier, safer, better tastes, better quality and also more environmentally friendly compared to conventional products. Despite the bright side, factors such as high price, …show more content…

The nutritional value of food can be defined as what a food is made of and its impact on the human’s body. Nowadays, people are getting concern on health and they are increasingly aware that health is the most important thing for them. This is true especially for the urban citizen. As mentioned above, an organic product is defined as non-chemical, non-pesticides and non-coloring products. It is originally produced and its production process does not involve any of the chemical material. Thus, according to Dauncey (2002), it has shown that organic products have a better nutritional value and thus are healthier if compare to other non-organic products. In addition, Picard (2002) stated that about 20 percent of the conventional food is contaminated with chemical pesticides. These toxic contaminants can lead to potential health effects such as cancer and birth defects. Thus, due to this reasons, people who are more concern on health and do not want to consume the foods which contain pesticides or preservatives, they will choose to consume organic products which contain none of those chemical ingredients. These consumers will have a positive attitude towards organic products as they believe that it is far better and healthier than the conventional alternatives (Ahmad & Juhdi). In conclusion, nutritional value and concern for a healthier lifestyle is the significant determinants in determining the choice of food and subsequently influence the consumption of organic products. Besides that, there are a lot of studies showed that health is one of the greatest motivator that impact people to consume organic products. Thus, for the studies, this nutritional value will be included as one of the

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