Literature Review Of Literature: Consumption Of Organic Products

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Review of Literature Consumption of Organic Products According to Dumea (2012), food consumption patterns are changing rapidly nowadays. Issues such as environmental awareness, nutritional value of food and health concern have influences the consumer’s food purchase decision. Therefore, factors such as environmental concern, concern for health and knowledge about organic food have become the main motivations for consuming organic products. This statement is supported by several studies which have concluded that consumers buy organic products are due to organic products are healthier, safer, better tastes, better quality and also more environmentally friendly compared to conventional products. Despite the bright side, factors such as high price,…show more content…
The nutritional value of food can be defined as what a food is made of and its impact on the human’s body. Nowadays, people are getting concern on health and they are increasingly aware that health is the most important thing for them. This is true especially for the urban citizen. As mentioned above, an organic product is defined as non-chemical, non-pesticides and non-coloring products. It is originally produced and its production process does not involve any of the chemical material. Thus, according to Dauncey (2002), it has shown that organic products have a better nutritional value and thus are healthier if compare to other non-organic products. In addition, Picard (2002) stated that about 20 percent of the conventional food is contaminated with chemical pesticides. These toxic contaminants can lead to potential health effects such as cancer and birth defects. Thus, due to this reasons, people who are more concern on health and do not want to consume the foods which contain pesticides or preservatives, they will choose to consume organic products which contain none of those chemical ingredients. These consumers will have a positive attitude towards organic products as they believe that it is far better and healthier than the conventional alternatives (Ahmad & Juhdi). In conclusion, nutritional value and concern for a healthier…show more content…
Brown and Dant (2008) prove that households with higher income and social status will have a greater chance to consume organic products. This group of consumers shows that income level is link to the purchasing decision of the organic products. Durham and Andrade (2005) stated income level is affecting a buyer’s decision as higher income will go for organic products while low income will not. Moreover, according to Michaelidou and Hassan (2008), high income level is affecting the intention to buy organic products. While Gil (2000) has shown that income level may show a higher possibility in purchasing the organic products. Following, income is an important factor in determining the demand for organic products. Furthermore, demand for organic products will eventually higher for those countries with high income level. For instance, in Denmark, the consumption level of organic products is higher as compared to other European countries. This is due to majority of the citizens in Denmark are rich and so they can afford to consume more organic products despite the higher price (ICROFS, 2008). Studies from Travis A. Smith, C. L.-H., (December 2009) shows there is a significant positive income effect on the demand for organic products. When the household income increases, the demand for organic products will continue to rise and

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