Literature Review Of Tata Motors

Analysis of literature forms a vital as well as a crucial part of researches. No research study is taken to be as thorough if a broad literature review is not made by the researcher in his or her research study. The elementary motive of undertaking this task is to find the research breach between studies done so far and also to decide exactly the topic of research and to get a perception into the research theme selected for study. In this sense this implementation becomes a kind of exploratory research.

The purchase of automobiles in India have increased manifold during the last decade. This is largely due to growing urbanization, economic development and increasing per capita income. With this there has been intense competition among the automobile

The earnings from export have been also increasing since then. But as compared to other parts of the world, this is still low. So, innovativeness in R&D and building more efficient vehicles has been in demand during the past few years to remain competitive in the market.

Tata Motors was not a successful company long back where in 2001; it suffered a loss of Rs. 500 crore. In the same year the prices of Tata Motors Limited stocks has gone down from Rs. 564 to Rs. 59. Although in 1995, Tata had its products as Sumo, Tata Sierra and with its ties with Dailmer Benz started producing Mercedes Benz in India but still it suffered losses. During that time the commercial vehicle segment of Tata Motors was the major revenue generating segment for the

At the same time increasing consumption of consumer goods and the restrictions put by the Government of India on plying of heavy goods vehicles in the cities particularly in the day time increased the demand of light goods vehicles in the market.

Mr. Takachi Kikuchi, MD, Isuzu Motors India says that, “The pickup trucks and utility vehicles are the fastest growing segments in the last 2 years”. The Indian automotive market is at a tipping point, and the real growth is only starting now. In particular, the pickup trucks and utility vehicles are the fastest growing segments in the last 2 years and we expect the growth to continue. The pickup trucks segment today accounts for the largest share of the overall commercial vehicle market at 35% and Utility vehicles now account for 20% of the passenger vehicle market.

With the launch of the new Isuzu D Max Pick Up truck at a competitive price of Rs. 5.5 lakhs, the Indian Pick Up truck market is growing and becoming more and more competitive. There is always the threat of new entrants to the existing players in the