To contribute recommendations to KFC in order to improve the strength of the sales promotion strategy that is used by this fast food company to increase sales. 1.3 Research questions: The research procedure will focus on the premise of exploration inquiries that are one of various key inquiries. Research questions are generally the forbears of research objectives (Saunders et al., 2003). In this research the accompanying exploration inquiries are chosen to meet the prerequisites: 1) How can strategy be characterized and what are the nonspecific ways to deal with strategy? 2) What are the key aspects of branding in the fast food restaurant market?
Understanding how Tourists' eating habits benefit the restaurants in Jamaica, and determine if Jamaican cuisines are being effectively marketed online” By Lori-Gaye Tennant 10T10647 Faithlyn Murray-Hinds 01T247 in Partial Fulfillment of the Requirements for the Degree of Bachelor of Science In Tourism, Hospitality, & Entertainment Management Excelsior Community College Research Methodology (RMTD3401) Date: February 26, 2018 Introduction Tourism is one of Jamaica’s leading industries, however this was not always the case. According to the Jamaica Tourist Board, the great exhibition in Jamaica in 1891 lead to the development of the tourism industry with hotels being built in Kingston, Spanish town, Mandeville and Port Antonio. Currently Jamaica has many fine restaurants which offer an array of dining styles in Jamaican, American, Continental, East Indian, Chinese and Italian cuisines, among others. The diversification of the cuisines in Jamaica’s culinary culture makes the country more marketable and allows Jamaica to compete via tourism on a larger scale. Jamaica’s diverse cuisine is only one of the many attractions that makes Jamaica the destination tourists always want to experience and partake of its culture.
Furthermore, researchers found that customers visit malls for several reasons besides buying products; they see this shopping experience as an entertainment activity that brings fun and pleasure and for eating out (Kim et al, 2011). Recommendations for mall developers include providing sufficient eating out options to meet different customers' expectations (Makgopa, 2016). With the observable upturn in the income of the people in the region, expenditure on commodities has risen dramatically in the past few decades. Lifestyle changes have also donated to the attractiveness of fast food. Saudi Arabia, for example, is expected to develop into 4.5 billion-market for fast food brands.
Securities markets are the markets in which securities, or financial assets, are traded. Another opportunity for Yum Brand to growth rapidly is by following the important strategy which called (co-branding) Yum Brands is the most aggressive of all restaurant franchisors in combining multiple concepts in one location. Intended to boost sales per unit, the cobranding strategy allows Yum to locate restaurants indifferent locations that might not support a single concept by increasing the traffic and sales at a particular location. So far, the chief downside of the strategy is potential complexity in operating differing brands in one restaurant. However, the strategy has allowed Yum to expand its brands both in terms of number of restaurants and in terms of system wide sales.
Well design F&B is a smart approach that encourages repeat visit and help improve to raise the rank of a restaurant that is favorable not just to customers, but most importantly to their top of mind preference to choose the location whenever needed. Therefore, the appropriate interior design and its contribution is also to boost the sales potential of the company (Holthouser, 2015). This study focuses on the interior design projects for F&B industries of how it is
The objectives of this research is to increase sales and to promote the new fast food restaurant. The purpose of this research is to finalize a conclusion of increasing profit and that highways environment affects more towards an advantage or disadvantage form of promoting the fast food restaurant. Information that will be used during this research is the fact how common are fast food restaurant located along major highways and data analysis of other upper class fast food restaurant including perspective of others. This resources will be used to provide a better knowledge of understanding on fast food restaurants located along major highways and how to conduct a good marketing strategic plan. The purpose of market research is to have an analysis
___________________________________________________________________________ SCHOOL OF MANAGEMENT SEMESTER II, 2015/2016 AMP 352/4 INTERNET MARKETING Lecturer : Dr Malliga A/P Marimuthu Name : Willian Leong Matric : 119956 Industry : Tourism 1.0 Introduction Tourism is defined as the activity of traveling for pleasure. It has become an important sector that has an impact on development of country economy. Tourism industry is inseparable from businesses such as travel services, food, accommodation, transportation and recreation and entertainment. Thus, when the industry thrives, it brings the benefits of income creation and generation of jobs. Therefore, many countries are trying hard to market themselves in order to attract visitors.
• Focus on super rich and high income group customers for high profits • Creating a service retail image liked by the customers segment of barista/ CCD/ Starbucks • Niche segment of big events or gathering can also be targeted with bhelpuri (as unique Indian fast food catering ) Option 3: Differentiating Marketing Strategy • Creating differentiation by service quality, this will enable process as well as product quality(As process quality leads to product quality) • Supporting with the appropriate service design blueprint and layout i.e. product layout. • Continuous improvement tools for processes and product innovation should be used. • Differentiation through taste, store design and service excellence will automatically the large volume of customers. Exhibit no: 1 Food Retail Sector scenario in India: Table 1: Size of Indian Food Retail Sector Estimated size on
The tourism industry plays a vital role in the development of a country, as Cooper et al (2005, 2012) identify tourism can be on excellent economic force, providing employment, foreign exchange income, and social and political change. As per Croes (2006, as per Carlsen and Butter, 2011) the UNWTO deputy secretary general has stated that tourism has become the leading economic activity in many small Islands. And it is seen as a key element of their development strategies and economic development as tourism grows. Furthermore, Harrison and Schipani (2007) have recognised that tourism could create jobs, develop hardware linkages with agriculture and other economic sectors. He also identify that tourism can create opportunities for young people
CHAPTER II REVIEW OF RELATED LITERATURE Tourism Business and Economic Development Tourism is an industry which has experienced a remarkable growth; moreover, it portrays even more potential growth for the many more years to come. (Riley, Ladkin, Szivas, 2002) Importance of Education and Training in Skill Development Kraph (1961) concluded, in a pioneer paper, that tourism has a special role in developing countries, a role in which he determined in a series of imperatives wherein he mentioned: the capacity to internally provide several goods and services required, tourism social utility of investments: multiplier effect and employment generation, and balanced growth. Dwyr and Forsyth (1993) stated that the growth of labor intensive industry,