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Literature Review Of Tropical Fruits

1378 Words6 Pages

CHAPTER 2
LITERATURE REVIEW
2.0 Introduction In chapter 2, it will discussed about the past research which already discovered by the researchers from the past. The past research is mainly retrieve from the research journal at the past and it has been further discuss in this topic. It can become an evidence to support this research. The chapter 2 also discussing about the variables in this research and focus on the influence of source of information toward purchasing intention. Furthermore, the relationship between the variables will be discussed and the adapted theory will be provided to show the relationship between the variable. Then, the hypothesis is come out to support this research.
2.1 Review of key concepts The different meaning …show more content…

There can found many types of tropical fruits in Sarawak. Tropical fruits will only be found in the tropical rainforest. There can found several category of tropical fruits available in the market, the category of the tropical fruits can be categorized by determine their attributes, ease to consumption, based on seasoning, time to consuming and the characteristics of the tropical fruits. Some of the examples of tropical fruits are such as durian, mangosteen, rambutan, langsat, cempedak, guava, rose apple, papaya, starfruit, watermelon, jackfruit, mango, pineapple and sapodilla (Normah, Malik, Chaudhury, Salma and Makeen, 2013). Then, a lot of rare tropical fruits also can be found in Sarawak. Since Sarawak has strategic geographical …show more content…

A social interaction can be happened in anytime or any place when there are more than one people is met together and discuss about somethings. The social interaction may be in the positive form or negative form. The positive interaction among people can tend to create a strong information network (Heaphy & Dutton, 2008). This information network could affect the daily life of individuals and motivate the particular norms. Within their social circle, the relationships of person’s exchanges information about childbearing choices, learn about other’s preferences, from expectation on their future choice (Khan, Kamble, & Khatri, 2011). According to Isaacs (1993) defined dialogue as a sustained collective review into processes, assumption and certainties that everyday experience. The powerful of dialogue influences the consumer behaviour in term of making decision. The experience includes interaction with others, product or service-used experiences and any experience brings meaning to embody in society. The consumers will affected by the dialogue and influence the intention towards mentioned tropical fruits which are never tried before. Freese and Burke (1994) claimed that group process depend on symbolic interaction and interpersonal transaction. The symbolic interaction use words as important tool to express people’ experience and as a basic of

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