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Up Cycling Fashion

1027 Words5 Pages

CHAPTER 02 2. Literature Review 2.1. What is Up Cycling Fashion? Wang (2006) explains Up Cycling is the process of converting waste or useless stuff into new, unique materials with the equal or better quality on maintaining or improving the quality or a higher environmental value. The aim of Up Cycling is manufacturing useful materials by existing ones to occlude the disposing potentially reproducible materials as wastages. Adding more; definition of upcycling refers to the process of reusing clothing offering, pre- or postconsumer textiles new life by redesigning them into current fashion (Myres,2004), while the designer could feel the real aesthetic value of the discarded material to transform into an innovation (Gwilt & Rissanen, 2011). …show more content…

And it’s because the lack of awareness and the higher amounts of the sustainable products. But as the Manager of Hellmann Fashion Logistics Business Development, Manager Jil Hellmann Regouby (DailyFT, 2012) stated that “there are new set of consumers who are ready to buy depending on social values and are looking to buy green and ethical clothing.” Which gave a hope that there will be new customer segment who accept this concept. Therefore, it is important to identify consumer attitude towards Up-Cycling fashion in Sri Lanka. 2.3. How to upcycle? Stewart (2014) stated that there are three types of producing methods for Up-Cycling, such as, Pre-consumer waste, Post-consumer waste and both wastages together. Table 1: Producing methods for Upcycling Pre – Consumer waste using Use the manufacturer waste (waste of fabric, trims, rejects), which were discarded before the consumer …show more content…

Post - consumer waste methods 2.4.3. Combination of both Pre & Post – Consumer Waste 2.5. Defining Up Cycling fashion For the purpose of the objective 01 of this research, author defines Up Cycling fashion as, “Up Cycling is converting discarded fabrics and trims in to innovative designs in garments with the use of Pre-Consumer waste, Post-consumer waste and the combination of both mainly to reduce the wastages in landfills and give a positive impact to the environment and the economy”. 2.6. Consumer attitudes towards Up Cycling fashion 2.6.1. Consumer Attitudes According to Lynn (2011), below mentioned factors are influenced on consumer attitudes. 2.6.2. Consumer attitudes towards Up Cycling

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